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Google’s plan may include bringing Google Search Console data to third-party platforms

July 11, 2019 0 comments

Google Search Console is a source of valuable data and insights for webmasters. However, the ability to access that data and information on other third-party platforms is not an option.

But that may change soon.

In a recent video on the Google Webmasters YouTube channel, Google’s Martin Splitt revealed that the company is working on plans that would bring Google Search Console’s data to third-party content platforms.

The video, as you can see, is about the future of the web. During the discussion, Splitt mentioned that the future involves bringing data to where people already are. He hinted that the integration of the data from the Search Console would be done through an API.

Although Martin was slightly more ambiguous in the execution of this process than we would have preferred, he still revealed some interesting insights in Google’s future plans, thought-processes, and discussions that would be going behind closed doors.

He said:

“We are working on ways of integrating external parties and external content providers and platforms to get the data that we are collecting already for search console.

We don’t want [webmasters] to have to specifically go into Search Console and now they deal with the interface they’re used to and then deal with something new.

That’s why we are bringing the data into these platforms and eventually, hopefully, once we have gathered enough information to understand how the data is used, and what data is necessary and meaningful to external parties, we will open these interfaces.”

There are two takeaways here.

  1. Google seems to be quite ahead in the process of integrating Search Console data than many would have imagined at this stage. It looks like they have already gathered a substantial amount of information.
  2. Second, Google’s plan is to reduce the need for webmasters to log into the Search Console for data retrieval. 

As Martin Splitt highlighted in the video, “We want to surface this where people already are. At this point in time too early on to open it up to the general public but eventually, that’s going to happen.”

We, for one, can’t wait to access our valuable Search Console data in other third-party platforms.

Check out the full video if you are interested in learning more.