Blog

Can blocking countries with slow internet improve core web vitals score? Google explains

January 15, 2021 by Alfie Lewis

Google Core Web Vitals are set to become an important search engine ranking factor in 2021. Although online businesses are preparing for core web vitals, not all websites will be fully prepared for that.

In that case, is it possible to block traffic from countries with slow internet speeds and see an improvement in core web vitals score?

This question came up in a recent SEO Office Hours video:

(more…)

Profile Picture

Alfie Lewis

Passage indexing isn’t live yet, Google confirms

January 9, 2021 by Alfie Lewis

Earlier this year, Google announced multiple AI updates to its search engine ranking algorithm. One of the highlights in that announcement was the introduction of passage indexing.

With this update, Google would be able to rank pages based on specific passages on a page. This is especially helpful in the case of long-form content, where relevant answers to specific questions often get buried in thousands of words.

This is what Google said when the search engine announced the update:

(more…)

Profile Picture

Alfie Lewis

Top 10 UK Google searches in 2020

January 6, 2021 by Alfie Lewis

Google recently revealed the top searches in the United Kingdom for the year 2020. Unsurprisingly, coronavirus topped the list. Other terms, related to coronavirus and safety precautions, also dominated searches in 2020.

In this article, we have compiled a list of the top 10 Google searches in 2020 for each major category.

Take a look.

(more…)

Profile Picture

Alfie Lewis