Content marketers and SEO professionals know the importance of keywords. After all, it is the keywords that people use whenever they have to find something on the internet.
Therefore, including high-volume and relevant keywords on a web page is a no-brainer.
But how do you do that without making your content appear unnatural? What are some of the best practices for including keywords on a web page? (more…)
What advantages does a domain have if the domain name has an important keyword in it?
Does a large amount of negative reviews affect the search engine rankings of a website?
Google’s John Mueller recently explained that the Google search engine algorithm might pick up if a website has a lot of negative reviews.