In 2016, Google announced that approximately twenty percent of mobile queries were powered by voice search. It is estimated that by 2020, 50% of searches will be voice searches.
Voice search is a growing trend; there is no doubt about that. And Google is playing its part to encourage more and more people to search via voice instead of typing keywords.
After a recent update in that direction, Google has added a new microphone icon to the Google.com search field on Android phones. Previously, users could do a voice search on the mobile web with the help of their Android keyboard microphone. However, this latest change may encourage more people to use voice search.
Take a look at the following image that compares an Android device with an iPhone. (more…)
When we talk about search engine optimisation (SEO), we usually focus on keywords, content, technical SEO factors, on-page optimisation, and backlinks.
But SEO is much more than that.
At its core, search engine optimisation is about providing the right content to the right audience at the right time. It’s about understanding what your readers want and then presenting it in the most appropriate and effective way.
This is why SEO is more about marketing psychology than it is about keywords and coding.
In this blog post, we will see how psychology affects a website’s search engine rankings and the overall SEO strategy, and what you can do to make sure you are doing it right. (more…)
2018 is over.
The good news is that now we have some search engine data from this year that we can analyse, learn from it, and take those lessons into next year to further strengthen and optimise our SEO strategy.
Google has recently released a list of most popular search trends for 2018. Google’s annual Year in Search is a great way to look back at how people used Google throughout the year, what shapes the most popular searches, and how the popular trends may affect 2019.
Let’s see what we can learn from this year.