4 Google Ads tips for improving click-through rate and conversion rate

July 12, 2019 by Samwise Diamond

Google Ads is an excellent way to target keywords that would be extremely difficult for your website to rank for organically. With the right type of ads, any website can start gaining targeted traffic and sales almost immediately.

However, not every Google Ad campaign is a success.

The efficacy of a paid search campaign heavily depends on your strategy and execution. You have to be tactical in how you plan your paid campaign and meticulous in the way you execute your strategy.

Following are 5 Google Ads tips that will help you improve CTR and conversion rate.


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Samwise Diamond

6 signs you need to revamp your content & SEO strategy

June 25, 2019 by Samwise Diamond

Content and SEO are two important pillars of any online business. However, despite spending much time and effort on these components, some businesses still fail.

If you think you’re doing everything right but are still struggling with your online business, perhaps it’s time to revamp your content & SEO strategy. Here are 6 signs that you definitely should do that.


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Samwise Diamond

How big was Google’s June 2019 core update?

June 17, 2019 by Josh Hamit

Google’s June 2019 core update is a big one, and the effects of that update were felt across the web by large and small websites alike.

When Google announced the core update, it was mentioned that the update wouldn’t be a “big” one when compared to previous core algorithm updates.

However, the data that has been gathered so far shows a slightly different picture. Some websites gained traffic and rankings, while for others traffic dropped significantly.

Sistrix shared the data they got in a blog post. Here is what it shows.


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Josh Hamit