It is time to get acquainted with the new Google Search Console.
Google recently announced that it would scrap the old Search Console reports. After December 13, 2018, the old Search Console reports would redirect to the new Google Search Console reports.
The purpose of doing this is to reduce duplicative efforts of maintaining two (relatively) similar types of reports. At this stage, we all know that the old Search Console is somewhat redundant and outdated. It is, therefore, time to start redirecting users to the new Search Console reports. (more…)
SEO professionals and most online business owners know what meta tags are. However, not everybody realizes the important role meta tags play in search engine optimization.
As more exciting and latest search engine ranking factors became popular in the last few years, meta tags have lost their importance a little bit. SEO factors, such as engagement rate, the loading speed of a website, mobile responsiveness, etc. have stolen the limelight away from meta tags.
However, they remain an integral and basic part of web pages and, therefore, should not be ignored.
In this blog post, we highlight a few do’s and don’ts of meta tags that would ensure that you are doing the basics right. (more…)
Most businesses now offer some sort of a free trial plan to users in order to generate more leads. There is so much competition online that without a free trial, it is hard to attract potential customers and convince them that you have got the right product.
However, offering a free trial can also sometimes backfire. While you may generate many leads by offering a free plan, you may not be able to convert a lot of them into paying customers.
In the end, paying customers and the revenue you generate from is all that matters.