Is the length of a page title a search ranking factor? Google answers

November 30, 2021 by Howard

More often than not, we see web page titles around 55 to 65 characters in length. That is also the advice and recommendation that most SEO professionals share, i.e., to keep the meta title length around that mark. But there doesn’t seem to be any concrete official guidance by Google on what the page length should be.

This leads to a question: does this length of the page actually matter, and can it affect the search engine rankings of a page?

This exact question was recently asked by a person in a recent Google SEO Office Hours Hangout. (more…)

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5 big SEO predictions from Google’s Search Relations team

November 18, 2021 by Howard

SEO is extremely dynamic. It is always evolving and changing. 

SEO professionals need to stay up-to-date with all the news and recent algorithm updates to make sure they are making the right moves. 

In addition, they also need to be able to see what’s coming in the future. This allows them to prepare for what’s coming ahead — both in terms of implementing the best SEO practices on websites and in terms of personal SEO career trajectory and development. (more…)

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How content benefits your business (and what to do)

November 2, 2021 by Andrea Scalia

Content is the lifeblood of any online business. Without high-quality and regular content, it is tough to imagine how an online business can succeed.

The best part is that content is useful — in some way, shape, or form — in almost every aspect of your business. (more…)

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Andrea Scalia