User Experience, or UX, has always been important, but it has become extremely crucial in today’s SEO world. Metrics such as bounce rate, time on page, and dwell time play a crucial role in helping search engines determine the search engine rankings of a website.
That’s why it is now more important than ever that designers and SEOs collaborate to come up with an aesthetically pleasing yet effective website.
Here are a few big UX mistakes that directly or indirectly affect SEO and what you can do to fix them.
Ranking on the first page of major search engines such as Google, Yahoo, and Bing isn’t a matter of luck. You need to know the key factors that significantly effect your website rankings. Otherwise, you can bet your site won’t make it to the first page any time soon!
New to SEO? Do you just want to know the most important SEO factors so that you can start focusing your efforts on them, starting today? Then our 5 little-known SEO factors is a good way for you to learn all the essentials without wasting a lot of time, energy, and money. After you’ve read this it would be a good idea to read our Beginners Guide to SEO and Advanced On-Page SEO Guide.
Remember that this list was based on the findings of survey results and correlation data from the Moz 2013 Search Engine Ranking Factors.
Here are 5 little-known SEO factors that could affect your rankings: (more…)
One of the major goals of any business owner is to raise their business/brand awareness. A business owner has to keep their website beefed-up with great content as well as keep their social media accounts active with fresh content to keep their audience engaged and rise higher in search engine rankings. However, even after following tried-and-tested online marketing strategies, a lot of small businesses struggle making more sales online. What could they be doing wrong?
While it’s true that there’s a lot of information on effective SEO strategies that promise good results, however, only few of those resources actually address the mistakes that many small business owners fall victim to. By reviewing these mistakes, business owners can immediately pinpoint where they went wrong and take proper actions to make improvements, which will result in a more efficient use of their time, energy, and other resources.
Here are the top five common SEO mistakes that we see most business owners make: (more…)