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4 pillars of a successful content marketing strategy

January 20, 2020 by Samwise Diamond

In 2019, 71 percent of B2B buyers said they consumed blog content during their buyer’s journey. The importance of content has never been higher in the online marketing world.

But why do some content marketers and businesses succeed in content marketing, while others fail? It’s mostly to do with the content marketing strategy.

Let’s look at the four pillars that a successful content marketing strategy is usually built upon, and what you can do to make sure your strategy has all of these important pillars. (more…)

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Samwise Diamond

Google has started using BERT to generate top stories in the SERPs

December 20, 2019 by Samwise Diamond

Google’s latest update, BERT, has made a big splash in the SEO world. Google BERT, combined with other machine learning and natural language processing techniques, helps Google better understand the context of a search query and the searcher’s intent.

As per Google’s recent announcement, the search engine has also started using BERT to generate top stories carousels in the search engine results pages on mobile devices. With the help of Google BERT and other relevant machine learning techniques, Google will be able to organise the stories more effectively and present more relevant content to searchers in a better format.

Here is an example of how the search result looked before the update:

(more…)

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Samwise Diamond

What content marketing trends are expected to dominate 2020?

November 27, 2019 by Samwise Diamond

In 2018, 72 percent of successful and accomplished content marketers highlighted their content strategy as a key to their success.

A solid content strategy is often the most important piece of the marketing puzzle for an online business or blog. To make sure the content strategy is well-rounded and effective, you need to take into account the various industry trends and hot content marketing news that is having a significant effect online.

If you are looking to create a content marketing strategy to dominate 2020, here are a few tips and marketing trends that might help. (more…)

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Samwise Diamond