How many pages should your website have?
Is it better to have lots of (relatively) lower-quality pages, or is it better to have fewer but higher-quality pages?
These are some of the questions that have been a matter of debate for a long time. Google’s John Mueller recently shared insights into what makes a website authoritative and how the number of web pages affects it. (more…)
Content is the lifeblood of any online business. Without high-quality and regular content, it is tough to imagine how an online business can succeed.
The best part is that content is useful — in some way, shape, or form — in almost every aspect of your business. (more…)
All businesses have finite resources. It mostly comes down to how well businesses use those finite resources to compete with other businesses in the industry.
Content marketing is no different.
You can only produce so much content with the resources (time and money) you have, which leads to an important debate, i.e.,