Roughly 80 percent of the people only read the headline. Nearly 60 percent of people share a link after just reading the headline.
That’s how important headlines could be.
But what if your headline fails?
Content marketing strategy is often at the centre of your overall online marketing plan. After all, it is the content that drives traffic, connects you to your audience and potential customers, helps drive sales, and also supports other marketing campaigns.
Regardless of the importance and amazing potential of content marketing, it does have some problems — especially for people who are just starting. (more…)
Websites generally need a constant flow of content, if they want to survive and compete in the search engine results pages for free organic traffic.
This constant need to publish new high-quality content often becomes a big problem for website owners.
However, the good news is that you do not always have to publish completely new content. In fact, you can also increase organic traffic and stay competitive by updating and republishing older content.
It is a common practice to update old blog posts. But we recommend being strategic about it if you want to maximize results. (more…)