Search engine optimisation, or SEO, is something that businesses of all sizes can benefit from. All industries and niches have one thing in common: people search for them via online search engines.
However, some markets are narrower than others, and the size of a market can sometimes be a problem for SEO professionals.
If a niche market is too small, it can be very difficult to reach potential customers. But don’t worry, there are always ways around it.
In this blog post, we are going to share a few content marketing and SEO tips for niche marketers and businessmen.
The COVID-19 pandemic has created difficulties for numerous businesses — big and small — across the world. While the outbreak has brought a halt to many marketing campaigns, you should continue to publish new content.
Content creation is one of those areas which can perhaps benefit the most during this period. Going completely dark and silent will most likely not benefit your business in the long run.
In this blog post, we will share with you plenty of reasons why you should keep publishing new content during COVID-19. (more…)
The term ‘content marketing’ has garnered a lot of interest in the past few years. Today, every online business is involved with content marketing in some form or shape. In fact, online content has become the centerpiece for all online marketing campaigns: email campaigns, PPC ads, lead generation, influencer marketing, search engine optimisation, etc.
However, with the growing need for investing more in content marketing, there came another problem: overspending and not getting enough ROI. (more…)