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What content marketing trends are expected to dominate 2020?

November 27, 2019 by Samwise Diamond

In 2018, 72 percent of successful and accomplished content marketers highlighted their content strategy as a key to their success.

A solid content strategy is often the most important piece of the marketing puzzle for an online business or blog. To make sure the content strategy is well-rounded and effective, you need to take into account the various industry trends and hot content marketing news that is having a significant effect online.

If you are looking to create a content marketing strategy to dominate 2020, here are a few tips and marketing trends that might help. (more…)

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Samwise Diamond

A beginner’s guide to understanding Google BERT

November 19, 2019 by Samwise Diamond

Algorithm changes are an integral part of Google and how it understands web pages and ranks them on the search engine results pages. Many algorithm updates come and go without much fuss, but every now and then, an algorithm change pops up that gets almost everyone in the SEO industry talking about it.

Examples of such massive Google algorithm updates include Google Panda, Google Penguin, and the Google Hummingbird update.

On October 21, 2019, Google announced another such high-profile algorithm change for English-language queries — BERT. (more…)

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Samwise Diamond

How to generate plenty of audience-centric content ideas

July 18, 2019 by Samwise Diamond

Content is the lifeblood of any online business. However, regularly publishing new content is a challenging task. The biggest problem that many content marketers often face is finding relevant and audience-centric topics regularly.

If you are in the same boat, here are six tips for generating plenty of audience-centric content ideas for your blog.

(more…)

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Samwise Diamond