Email marketing and Search Engine Optimisation (SEO) are two very different elements of an online marketing strategy. However, you can combine both of them and leverage each other’s success in reaching your marketing goals and achieving better overall results.
Combining both email marketing and SEO, however, can be tricky.
In this blog post, we share six ways how you can make email marketing and SEO work together. (more…)
SEO and content marketing have changed significantly in the last few years. If you are using outdated tactics and techniques, you may be experiencing poor results and ROI.
Previously, elements such as content engagement, usability, website speed, voice search, and long-form content didn’t have this much value. Now, these are essential components of any successful content or SEO strategy.
If you are getting poor results out of your SEO and content strategy, or if you are stuck on Google’s 5th or 6th search engine results page, perhaps it’s time to ditch the traditional SEO tactics and refine your SEO and content strategies with newer techniques.
In this blog post, we list four such older SEO and content tactics that don’t work anymore. (more…)
Although the core concepts of search engine optimization are still valid in 2018 (except for a few exceptions), many of the processes have changed.
Today, you cannot optimize content and web pages by applying the methods you used a few years ago. Knowing and adhering to the latest and best SEO practices, therefore, is essential.
In this blog post, we are going to briefly recap and summarize how to optimize content in 2018, in accordance with the best SEO practices.