Content marketing strategy is often at the centre of your overall online marketing plan. After all, it is the content that drives traffic, connects you to your audience and potential customers, helps drive sales, and also supports other marketing campaigns.
Regardless of the importance and amazing potential of content marketing, it does have some problems — especially for people who are just starting. (more…)
Websites generally need a constant flow of content, if they want to survive and compete in the search engine results pages for free organic traffic.
This constant need to publish new high-quality content often becomes a big problem for website owners.
However, the good news is that you do not always have to publish completely new content. In fact, you can also increase organic traffic and stay competitive by updating and republishing older content.
It is a common practice to update old blog posts. But we recommend being strategic about it if you want to maximize results. (more…)
Good website content is the cornerstone of search engine optimisation campaigns and a bid driver of targeted traffic and visitors, who become leads and paying customers.
When we talk about content marketing, the biggest focus is almost always on content creation. While that is super important, you would know that there is no shortage of content on the web.
Hundreds of new blog posts are published every day for even the smallest of niches.
So, how to make your piece of content stand out amongst others?
Two words: content distribution.
Publishing content isn’t enough; everybody else is doing it as well on a daily basis. You also need to make sure that content reaches your readers. The success of your content marketing campaigns depends on that.
Here are a few content distribution ideas that might help you with expanding your content marketing reach. (more…)