30 pages do not make a website authoritative, Google hints

November 16, 2021 by Howard

How many pages should your website have?

Is it better to have lots of (relatively) lower-quality pages, or is it better to have fewer but higher-quality pages?

These are some of the questions that have been a matter of debate for a long time. Google’s John Mueller recently shared insights into what makes a website authoritative and how the number of web pages affects it. (more…)

Profile Picture


How content benefits your business (and what to do)

November 2, 2021 by Andrea Scalia

Content is the lifeblood of any online business. Without high-quality and regular content, it is tough to imagine how an online business can succeed.

The best part is that content is useful — in some way, shape, or form — in almost every aspect of your business. (more…)

Profile Picture

Andrea Scalia

Content quality vs. quantity? Google’s John Mueller shares advice

October 11, 2021 by Howard

All businesses have finite resources. It mostly comes down to how well businesses use those finite resources to compete with other businesses in the industry.

Content marketing is no different.

You can only produce so much content with the resources (time and money) you have, which leads to an important debate, i.e.,


Profile Picture