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Google’s Martin Splitt explains how Google analyses web page content

In a recent webinar, Google’s Martin Splitt shared some inside and valuable information about how Google analyzes web page content. He also introduced a new term, Centerpiece Annotation, which Google uses when analyzing web content. &nbs...

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October 26, 2021 0 comments
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Google is updating mobile search with continuous scrolling

Google has made a big update for English-speaking mobile users in the United States of America. They are now receiving mobile search results with continuous scrolling, instead of paginated results as they used to do before. Google made t...

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October 18, 2021 0 comments
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Content quality vs. quantity? Google’s John Mueller shares advice

All businesses have finite resources. It mostly comes down to how well businesses use those finite resources to compete with other businesses in the industry. Content marketing is no different. You can only produce so much content with t...

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October 11, 2021 0 comments
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Referral traffic does not contribute to link equity, confirms Google

There are multiple factors that come into play when Google determines how much weight a backlink is to be assigned. However, referral traffic is not one of those factors. This was confirmed by Google’s John Mueller when he was asked if t...

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September 29, 2021 0 comments
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