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The 7 Elements of a High-Quality Website

January 5, 2015 0 comments

If you want to truly grab the attention of your website visitors, your website has to be exceptional!

Average websites just don’t work anymore. Approximately 79% of online visitors just scan a website. They don’t read it completely. Therefore, the website has to be really great if you want it to be successful.

There are a few elements that make a good website ‘great’. In this post, I discuss 7 elements of a high-quality website.

Ask yourself: Does your website have these key elements?


1.   High-Quality Website Content

Is there any alternative to high-quality content? No.

In order to be successful, your website must have exceptional content. Don’t write for search engines. Write for your website visitors and you’ll be alright.

If you want to have persuasive content, make sure it is highly targeted to your prospects. More importantly, make sure it doesn’t only talk about yourself. The content should be focused on your audience and how your product or service can help them.

On the other hand, if you have a blog, there are a few things that you will have to take care of:

  • From the perspectives of SEO and social media shares, your blog post should have at least 2,000 words.
  • It must be free from fluff and filler content. Each line must be valuable to your readers.


2. Readability

Readability is now another very important aspect of a high-quality website.

If your website’s content is easily readable, it is going to do fairly well. Otherwise, no one likes to visit a website that is so bad that they can’t even read or understand.

It can also damage your website in the eyes of search engines.

You see, if your website doesn’t do well on the readability front, more and more people will leave your website the moment they land on it. It will lead to a higher bounce rate, which will then affect your website’s search engine rankings.

To improve readability, make sure you use only a couple of fonts. Also, don’t use too many colours. Furthermore, don’t be afraid of increasing the font-size. 14 is the new 12.


3. Usability

Usability if definitely important. It’s a broad term, however, and there are many things that fall into the category of “usability”.

“Website navigation” can be termed as one of the most important aspects of usability. Thankfully, there are many simple ways to improve the navigation system of your website. Here are a few tips for you:

  • Add a search bar on the top-right corner of your website – especially if it has a lot of content.
  • Use breadcrumb trails.
  • Use the related-posts widget. It not only improves your website’s navigation but it also holds the visitor a bit longer.
  • Have a very clear, logical and straight-forward sales funnel.
  • If there many things that you’d like to present to a new user, consider using a primary menu as well as a secondary navigation menu.


4. Social Media Shares

Whether you believe it or not, a high number of social media shares reflect credibility, authority and quality.

A high-quality website generally has a lot of social media shares. And there are numerous benefits, too.

  • Include a social media plugin to encourage shares.
  • Include a call-to-action to encourage more people to share your content.
  • More social media shares can mean better search engine rankings.


5. Internal and External Links

Search engines now prefer websites that have more internal and external links. And it is also a reflection of a high-quality website.

Websites with internal and external links are considered a hub of useful resources. Your website visitors will be able to find a lot of useful information by visiting your site. It does not only delight your readers, but useful links are also valued by search engines.


6. High-Quality Comments

As it was social media shares, the number and quality of comments on your website are also an indication of how good it is.

If your website has lots of engaging and useful comments, it is going to be perceived as a very credible and high-quality website.

Here is a simple tip for you.

At the end of each blog post, include a simple call-to-action and ask your readers to comment and share their opinions. A simple CTA can have a dramatic effect.

Professional online marketers like Noah Kagan also give a free product to a random commenter on his blog.


7. Visual Content

Never feel hesitant in using more images and videos in your website. A high quality website always uses lots of visual content.

Always use at least one high-quality image in each of your blog post. You can also use relevant videos to make your point and make your post more interactive and interesting.

Besides that, you can also use “infographics” to stand out from the rest of the crowd.


Well did you like this article? If so feel free to leave a comment and add to the conversation. Speak to you soon.