Content marketing is one of the most reliable ways to earn backlinks from other websites. However, it does not always work, and when it does, it takes a lot of time and effort.
If you are short on time or budget, you are probably looking for a few quick ways that can help you earn backlinks.
In this article, we list five ways to quickly build backlinks for your website.
1. Unique product research or industry data
If you have access to unique industry or customer data, you can leverage that to conduct exclusive research. When you present your unique findings that are exclusively available on your website, you are more likely to get links from other publications — whenever they mention and source your data.
Many websites are using this strategy. For example, Brian Dean from Backlinko and BuzzSumo collaborated to leverage BuzzSumo’s data and come up with unique product research, e.g., We Analyzed 912 Million Posts. Here is What We Learned About Content Marketing.
This post has over 2,000 backlinks coming from 1,000 unique referring domains.
2. Unique graphics or videos
The same concept of unique product research and industry data can be extended to creating unique graphics or videos.
Creating unique infographics, for example, is a great way to compile all the data and unique insights you have on a topic. These infographics can then be linked by other relevant and credible websites, resulting in many high-quality backlinks.
Fun, entertaining, or useful videos also have the potential to go viral. Even commercial ads, if done smartly, can go viral and bring a lot of traffic and create a lot of buzz. If websites start talking about your videos, you get backlinks from that, too.
The popular Dollar Shave Club video ad is a good example.
3. Publishing interesting opinions on a trending topic
A relatively easier way to quickly build some backlinks is to jump on trending topics and publish an interesting blog post with your own opinions and take on it.
Your opinion could be positive or negative. But as long as it is authentic, it may work.
It is important to stay on top of trending topics, however. You can do so by monitoring social media hashtags (e.g., the hashtags on Twitter, Facebook, or LinkedIn) or by conducting keyword research and utilizing tools such as Google Trends.
Once you have identified a topic, create and publish a high-quality, opinionated piece. For this technique to work, however, you will likely need a reasonably-sized audience.
If you receive a good amount of direct traffic to your website, it can snowball from there. However, we recommend leveraging internet forums and websites such as Reddit to get things going.
4. Offer free tools
It takes relatively more time than some of the other techniques mentioned in this article, but it is also one of the more sustainable methods to potentially build a stream of regular backlinks.
If you have a useful tool and you offer that tool for free, people will talk about it. They will also recommend your tool to their audience and link to your website, resulting in a consistent stream of relevant and high-quality backlinks to your website.
Tools such as Screaming Frog and UberSuggest are very good examples. These tools are based on the freemium model, but because their free versions also offer a lot of value, they continue to garner traction and backlinks from various sources on the internet.
5. Case studies
Case studies are also often exclusive and offer unique insights into a process.
For example, if you have a unique experience of building your business and establishing it as a successful business in record time, people would like to hear about it.
As long as a case study is truly unique and offers valuable insights, industry publications and websites will pick it up and talk about it. You can also manually reach out to websites and offer them the unique lessons and secrets that you have learned through your unique experience.
These case studies can also open doors for interviews, which is another great source for getting backlinks.
This method is easy to follow. You just have to document your journey. As long as it is data-driven, unique, and useful to other people in the industry, it can be used as a source for generating backlinks.
Generating high-quality and relevant backlinks is not an easy task. However, as we just saw, there are methods that can help you build backlinks relatively quickly.
You need to be smart about it.
Just follow the tips mentioned in this article, and you should be able to generate at least a few high-quality and relevant backlinks for your site.
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