How to use Google Alerts in online marketing

October 11, 2021 by Andrea Scalia

Google Alerts is an excellent tool that can be used by almost anyone — regardless of the industry.

It is especially beneficial for online marketers to keep themselves updated about what’s happening on the internet, what’s new in the industry, what their competitors are up to, and identify any potential opportunities and areas of business growth. (more…)

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Andrea Scalia

Content quality vs. quantity? Google’s John Mueller shares advice

by Howard

All businesses have finite resources. It mostly comes down to how well businesses use those finite resources to compete with other businesses in the industry.

Content marketing is no different.

You can only produce so much content with the resources (time and money) you have, which leads to an important debate, i.e.,


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Referral traffic does not contribute to link equity, confirms Google

September 29, 2021 by Howard

There are multiple factors that come into play when Google determines how much weight a backlink is to be assigned. However, referral traffic is not one of those factors.

This was confirmed by Google’s John Mueller when he was asked if the equity of a backlink increases based on how much traffic it sends to the other domain during a recent Google Search Central SEO hangout. (more…)

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Free ebook: "Most Comprehensive Local SEO Guide: 2019 Edition" (Valued at £99)

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