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Paid search remains the most dominant digital advertising channel in 2019

July 25, 2019 by Samwise Diamond

A new report by Marin Software shares valuable data on digital advertising in 2019. According to the report, paid search continues to be the dominant digital advertising channel in 2019 with 39% of the total budget spent by online advertisers.

Having said that, advertisers are now spending more money on other advertising channels than they did in 2018, the report reveals.

According to Marin Software, the report is based on a survey that included more than 450 B2B and B2C digital marketing professionals in the United States and the United Kingdom.

Here are a few interesting insights we learned from the report.

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Samwise Diamond

How to optimise product pages for better rankings and conversion rates

July 22, 2019 by Naim

Product pages are the lifeblood of many online business. However, poorly designed product pages neither perform well in search engines nor convert traffic visitors.

Following are a few proven tips on how to optimize your product pages, increase organic traffic, and improve the conversion rate.

Title of the product page

The title of a web page is always important. A product page, therefore, is no exception.

There are a few points you need to remember when creating the title of your product page: (more…)

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Naim

10 Reasons Why You Should Be Using Google Ads to Grow Your Business

July 19, 2019 by David

Google Ads is an advertising platform that lets you pay to have your website listed on Google. Known as Google AdWords once upon a time, the advertising platform is a form of PPC (pay per click) that only requires you to pay if someone clicks on your ad; you don’t actually pay simply for your advert to appear on Google.

Here are 10 reasons why you should consider using Google Ads to promote your website to expand your customer base and generate leads and sales.


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David

Free ebook: "Most Comprehensive Local SEO Guide: 2019 Edition" (Valued at £99)

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This free ebook will teach you, step by step, how to improve your Local SEO so you can start generating more traffic and sales for your business.


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