Google will start managing your campaigns (unless you opt out)

January 30, 2019 by Naim

In a recent email that some Google advertisers received, Google has hinted on automatic campaign management. It’s a new pilot program, according to Google’s spokesperson.

As per this program, Google will start managing campaigns through “Google Ads experts” unless advertisers opt out of the program. The changes will take place seven (7) days after receiving the email.

How can you opt out?

The email that reads “We’ll focus on your campaigns, so you can focus on your business” will have a link to opt out of the pilot program. (more…)

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Code editing is now available in Google’s Rich Result testing tool

January 14, 2019 by Naim

Google recently updated its Rich Result testing tool. According to the new update, you can now edit the code directly in the Rich Results testing tool and see how those edits would look like in real time.

This announcement by Google was made as a part of the Chrome Developer Summit. (more…)

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How psychology affects a website’s search engine rankings

January 13, 2019 by Josh Hamit

When we talk about search engine optimisation (SEO), we usually focus on keywords, content, technical SEO factors, on-page optimisation, and backlinks.

But SEO is much more than that.

At its core, search engine optimisation is about providing the right content to the right audience at the right time. It’s about understanding what your readers want and then presenting it in the most appropriate and effective way.

This is why SEO is more about marketing psychology than it is about keywords and coding.

In this blog post, we will see how psychology affects a website’s search engine rankings and the overall SEO strategy, and what you can do to make sure you are doing it right. (more…)

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Josh Hamit

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