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Google Chrome may name and shame slow-loading websites

November 22, 2019 by Naim

It is no secret that Google has been focusing on and prioritizing the loading speed of websites. Apart from presenting relevant search engine results to online searchers, it is also equally crucial for Google as a search engine to present websites that offer a good user experience.

Slow-loading websites that take forever to load does not provide a good user experience.

To further force website owners, developers, and SEOs to improve the loading speed of their websites, Google Chrome may soon put “a badge of shame” for websites that load slowly in Google Chrome.

According to a blog post by the Google Chrome team, “[In the future], Chrome may identify sites that typically load fast or slow for users with clear badging. This may take a number of forms, and we plan to experiment with different options to determine which provides the most value to our users.”

At the moment, the exact method has not been identified, but Google indicated that it might be in the form of a splash screen.

Take a look at the following example.

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Apart from the unmissable badge on the splash screen, Google Chrome may also identify slow- and fast-loading websites with a progress bar on the top.

As you can notice, the blue progress bar just under the URL will indicate a slow-loading website, while a green progress bar will indicate a fast-loading website.

With these techniques, Google wants its users to be aware of websites that might take a few more seconds to load and not offer the best user experience available out there. At the same time, it is also about penalizing slow-loading websites and rewarding websites that load quickly.

According to the announcement blog post, “We think the web can do better and want to help users understand when a site may load slowly, while rewarding sites delivering fast experiences.”

Conclusion

As we mentioned earlier, Google hasn’t yet decided what form it will take. But it is pretty much confirmed that Google is looking into some form of “badging” to differentiate websites on opposite spectrums of user experience and loading speeds.

Google also mentioned in the announcement blog post that its “long-term goal is to define badging for high-quality experiences, which may include signals beyond just speed.”

For website owners, it is another reminder of the importance of a fast-loading website. Use our free guide on website speed optimisation to make sure your site is loading as fast as possible.

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Naim

A beginner’s guide to understanding Google BERT

November 19, 2019 by Samwise Diamond

Algorithm changes are an integral part of Google and how it understands web pages and ranks them on the search engine results pages. Many algorithm updates come and go without much fuss, but every now and then, an algorithm change pops up that gets almost everyone in the SEO industry talking about it.

Examples of such massive Google algorithm updates include Google Panda, Google Penguin, and the Google Hummingbird update.

On October 21, 2019, Google announced another such high-profile algorithm change for English-language queries — BERT. (more…)

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Samwise Diamond

5 reasons why bounce rate increases (and what to do about it)

November 13, 2019 by Samwise Diamond

Bounce rate is an important indicator of how good your website content is and what type of user experience website visitors get on your site. A high bounce rate may reflect problems with your site and can have a negative impact on its ranking in the search engine results pages.

In this article, we explain what bounce rate is, highlight some of the big reasons why bounce rate increases, and share tips on how you can lower it.

Let’s start from the top.

 

(more…)

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Samwise Diamond

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