COVID-19 has changed the outlook for businesses, online marketing, advertising, and consumer behavior. However, contrary to common assumption, SEOs’ workload has actually increased during the COVID-19 period so far.
This information was revealed after Google’s Gary Illyes posted a Twitter poll. The poll results were discussed in Google’s Search Off the Record podcast.
Here is the poll that Gary Illyes started on Twitter.
As Covid-19 batters the UK economy, the question remains: what will this do to the property market and what adaptations do estate agencies need to thrive in “the new normal?” Data suggests a shift to digital marketing for estate agents and online alternatives to traditional selling methods. Here is a guide to what you need to go digital.
The pandemic has disrupted economies and entire industries around the world, and one of its casualties are estate agents whose business came to a screeching halt. When the government instituted a lockdown in March to halt the virus’ spread, viewings and moving home were specifically banned. (more…)
Although SEM and SEO are completely different areas of digital marketing, these two terms are often used interchangeably — which is incorrect.
SEO or Search Engine Optimisation refers to optimising your site for higher rankings in the search engine results and free traffic. SEM or Search Engine Marketing refers to paying for clicks and purchasing ads to jump to the top of the SERPs.
Both these fields are different, but there are certain areas that overlap. And there are ways to utilise SEM data, information, and insights for improving the SEO strategy and execution.
In this blog post, we highlight five such ways of using search engine marketing campaigns and data for SEO and vice versa.
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