Oakleigh Manor is an award winning landscape design and build practice based in Kent. They offer a range of services including garden design, irrigation systems and oak framed garages.
We started working with Oakleigh Manor towards the end of November 2012 and we were tasked with the development of a totally new website and the challenge of getting their website listed on the first page of Google for all 12 of their key services.
The benefits of having the website listed on page 1 of Google include;
- Increased targeted traffic, leads and sales – customers looking for garden design services would be able to find Oakleigh Manor’s website.
- Increased brand awareness – appearing on the first page of Google will result in more people learning of the business’ existence.
- Getting 1-step ahead of competitors – there are 100’s of garden design companies in Kent, yet there are only 10 places on the first page of Google. 90% of search engine users will NEVER go past the first page of results, therefore having a position on the first page of Google gives Oakleigh a huge competitive advantage over their rivals.
- Protecting the future of the company – we all know traditional advertising is dying. When was the last time you used the Yellow Pages? Considering this, it is important to start seeking out new methods of marketing that will work in the future.
After the new website was built and all best practice on-page optimisation principles were implemented an extensive link building and content marketing strategy were drawn up. Within 1 month the Oakleigh Manor website was already ranking in position #1 for search terms such as “oak framed garages”.
Today we discuss a mighty secret, one nobody at Google HQ wants you to know about. Yes, we’re going to explain to you exactly how Google works.
It’s Google’s mission to provide its users with the best possible information related to the search query it has been asked by a user, right?
So how does Google do that? How does it sift through the BILLIONS of pages on the ‘net to serve up the perfect answer to your question?
Now, I’ve come to learn the average person really doesn’t give much thought as to how this works. But, personally, as an SEO this is a question I have to ask myself everyday.
So Josh, how does Google work?
Search engine optimisation (SEO) is the process of improving the position of a website within search engines results pages through the implementation of on and off page SEO tactics. Its aim is to get a website or webpage placed in the #1 position in the search engine results pages (SERPs) for the keywords and keyword phrases being targeted. For example, Nike will want to appear in the #1 position for the search query ‘sports brand’.
The reasons for making sure your business’ website appear in position #1, or at least on the first page of the SERPs are numerous. Firstly, almost all consumers now surf the internet on fact finding missions before they make a purchase. Browsing paper directories, responding to banner ads and paying attention to billboard messages has become something of the past. We now make all enquiries for products and services through search engines like Google and Yahoo.
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