Today we discuss a mighty secret, one nobody at Google HQ wants you to know about. Yes, we’re going to explain to you exactly how Google works.
It’s Google’s mission to provide its users with the best possible information related to the search query it has been asked by a user, right?
So how does Google do that? How does it sift through the BILLIONS of pages on the ‘net to serve up the perfect answer to your question?
Now, I’ve come to learn the average person really doesn’t give much thought as to how this works. But, personally, as an SEO this is a question I have to ask myself everyday.
So Josh, how does Google work?
Search engine optimisation (SEO) is the process of improving the position of a website within search engines results pages through the implementation of on and off page SEO tactics. Its aim is to get a website or webpage placed in the #1 position in the search engine results pages (SERPs) for the keywords and keyword phrases being targeted. For example, Nike will want to appear in the #1 position for the search query ‘sports brand’.
The reasons for making sure your business’ website appear in position #1, or at least on the first page of the SERPs are numerous. Firstly, almost all consumers now surf the internet on fact finding missions before they make a purchase. Browsing paper directories, responding to banner ads and paying attention to billboard messages has become something of the past. We now make all enquiries for products and services through search engines like Google and Yahoo.
Hello from everyone at Improve My Search Ranking!
My name is Josh and I will be hosting the blog on ImproveMySearchRanking.com. Every week an article related to the digital marketing space will be posted here with a special emphasis on SEO and Social Media marketing. But before we get into the details of how to market online (we’ll save that for next week!) first I would like to briefly introduce how the company came about and the main service we offer.
Free ebook: "Most Comprehensive Local SEO Guide: 2019 Edition" (Valued at £99)
This free ebook will teach you, step by step, how to improve your Local SEO so you can start generating more traffic and sales for your business.
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