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Madison Fox is a premium estate and lettings agent based in Essex. Offering a wide range of property-related services, this business excels at making the process of buying, selling or renting a property totally stress-free. However, despite the high quality of their work, Madison Fox came to realise that they were losing out on a huge number of enquiries due to their weak ranking performance on search engines like Google.
At this stage, Madison Fox reached out to our team. Once they’d explained their predicament, we wasted no time in putting together a powerful new marketing strategy for them based around advanced SEO methods. Going forward, our aim would be to launch this business to the top of Google for a series of high-demand keyword phrases.
We worked closely with Madison Fox to create the blueprints for their SEO campaign. They discussed their main marketing goals at length with us, and we also took some time to study the techniques being used by their most prominent competitors. Using all of the information gathered as a foundation, we then set to work building a detailed and bespoke plan of action.
We knew early on that the initial keyword research for this client would be hugely important in shaping our campaign and could have a big impact the outcome of our work. With this in mind, we made sure to evaluate hundreds of potential search terms that could be worth ranking for. Our process typically involves analysis of several factors, including search volume, likely user intent, and competition level. Using these key indicators, we were soon able to select the most suitable keywords for Madison Fox to target.
One crucial part of our process is to undertake a full audit of on-page SEO elements during the early stages of a campaign.
Because Google and other search engines deploy ‘crawler’ bots to investigate the strength of a webpage’s optimisation, all pages must be highly polished in terms of written content, design, and technical functionality. This ensures that search engine crawlers will leave with a positive impression and makes it more likely the site will begin ranking higher in the search results.
Below, we’ve listed some on-page SEO factors which often require development:
When inspecting Madison Fox’s competitors, we noticed that their websites were receiving a vast number of ‘backlinks’ from external domains. This is not uncommon; backlinks from reputable sites are viewed by Google as votes of support from a trustworthy source, so many established brands adopt an aggressive pursuit of these in the hopes of improving their search ranking.
In order to compete effectively, we designed a powerful backlink acquisition program. This involved contacting a wide variety of respected webmasters, bloggers, and social influencers, and convincing them to build links pointing to the Madison Fox site. This method was successful, and we were able to significantly increase Madison Fox’s level of influence on the search engine results pages.
"We have driven hundreds of thousands of 'wallet out, ready to buy' visitors to our client's websites. We'd love to see if we could do the same for you."