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"Improve My Search Ranking show great commitment to their specialism in SEO. They are effective and a pleasure to work with and the results have been very positive. "
By more than 50% in less than 6 months
The Royal Hotel has a proud history of providing hospitality of the finest standards. But, it's internet marketing was letting it down. Potential customers could not find The Royal Hotel on the first page of Google when they were conducting research for "holidays" and "spa breaks" in Bath.
80% of all search engine users never look past Page 1 of Google's results. Stuck on Page 3, the Royal Hotel was losing out on 100s of potential customers every day.
We were tasked with rectifying the situation - and within 6 months we had The Royal Hotel positioned prominently for "spa breaks" and "short breaks" on Google's first page.
increase in organic search visitors in less than 1 year
keyword phrases listed on Page 1
Steady flow of online hotel bookings every month
We then put together a keyword strategy that would deliver large numbers of interested visitors to the site. This was based on thorough keyword research: we analysed 100s of potential keywords and selected only those with the highest volumes of monthly search traffic.
With our target keywords in hand we then went about implementing a full technical analysis of The Royal Hotel’s website.
What we discovered was not pretty. Despite a “SEO agency” working on the site previously there had been no effort whatsoever to integrate SEO best practices into the website’s code. We drew up a plan of recommendations which included, but was not limited to:
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