SEO for Private Hospitals
Local SEO
650%
increase in website traffic
increase in website traffic
How we got The Wells Suite Private Hospital To Dominate Local Search Results
As a new private hospital in Kent, The Wells Suite faced huge competition from established hospitals and private clinics in the local area. Their new website could not be found in the top 100 results of Google for a single treatment.
We were challenged with getting their individual treatments, services and brand in front of the local population in an inbound fashion.
increase in website traffic
The site now generates a steady stream of high quality, inbound enquiries every month
phrases on Page 1 of Google
A full technical SEO analysis of The Wells Suite website was undertaken and major changes were implemented to fix glaring SEO problems. This included an update as to how pages interlinked internally, fixes to title tags, image file names, alt text, heading tags, keyword density and much more.
From here it was essential to improve The Wells Suite’s “Domain Authority”, a metric which helps predict a websites ability to rank in Google’s Search Engine Results Pages. Put in its simplest terms, a website’s Domain Authority is based on the number and quality of backlinks that point back to it. In short, the more quality backlinks a website has, the higher it will rank in Google.
By building relationships with webmasters and business owners in the private hospital and cosmetic surgery industry we were able to create content promoting The Wells Suite on our contacts websites, whether that be through editorial posts, guest blog posts, infographics, video and other content, which include a backlink back to The Wells Suite website.
| Keyword | Current Rank |
|---|---|
| Tummy tuck surgery Kent | 4 |
| Tummy tuck surgery in Kent | 4 |
| Breast enlargement Kent | 4 |
| Breast enlargement cost Kent | 5 |
| Breast augmentation Kent | 4 |
| Private Hospital Kent | 5 |
| Private Hospital in Kent | 5 |
| Hip surgery Kent | 3 |
| Hip operation Kent | 5 |
| Hip surgery in Kent | 2 |
| Knee operation Kent | 5 |
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"Within a just a few short months, we were able to rank the website in the top 5 results for all 20 of their main keyword phrases, including extremely competitive cosmetic surgery related phrases. "