PJS Beauty Salon Equipment
National SEO 426.41%
increase in search visibility
increase in search visibility
Onto Page 1 of Google for 50+ keywords
PJS Beauty Salon Equipment is a supplier of the latest, most stylish furniture & machines for professional salons in the UK. However, despite offering an exhaustive range of products in high demand, this business was missing out on high-quality organic web traffic; they simply weren’t ranking well enough on Google to be seen by potential customers.
As soon as PJS Beauty Salon Equipment came to us for help, we were able to devise a comprehensive SEO campaign with the goal of dramatically increasing their visibility on search engines and driving more organic traffic to the site.
keyword phrases on Page 1 of Google
increase in search visibility
increase in monthly pageviews
When we begin any digital marketing campaign, we first dedicate our resources towards building a bespoke strategy that is both meticulous and ambitious in its nature. This requires a deep knowledge of our client’s business, their main competitors, and the industry in which they operate.
Discussions with PJS Beauty Salon Equipment familiarised us with their brand, as well as the most important products they wanted to promote. With this information, we were able to craft a robust plan that was carefully tailored to the business and its broader aims.
Carrying out thorough keyword research is essential to a successful SEO campaign. By studying the search volume, competition, and user intent of hundreds of potential phrases, we were able to target the specific keywords which were most suited to our client’s needs. Once our group of keywords was finalised, we made them our main focus for optimising the site and activated tracking software that would monitor our search result rankings for the duration of the campaign.
In the early stages of our campaign, we conducted a detailed report with a series of recommendations for on-site amends which would greatly enhance the site’s optimisation.
Areas of weakness in on-site SEO signal to Google’s robots that a site is not suitable to be ranked highly in the search engine results pages; because of this, any issues discovered should always be resolved as soon as possible.
Here is a list of some commonly found on-site issues:
Title tags
Heading Tags
Meta descriptions
Robots.txt
Sitemap
Rich snippets & Schema tags
File Names
Alt text and Title attributes
URL structure
Internal and external linking
Keyword density
Page speed
Page design
HTTP checks
Duplicate content checks
And moreAnother crucial feature of our campaign for this client was our development of their off-page SEO. This involved the acquiring of numerous backlinks from a variety of highly regarded domains across the web. We achieve this by reaching out to interested parties such as webmasters, online influencers, and the owners of popular blogs.
| Keyword | Current Rank |
|---|---|
| Beauty salon equipment | 1st |
| Beauty equipment for sale | 2nd |
| Electric salon bed | 2nd |
| Chiropody chairs | 2nd |
| Salon facial machine | 2nd |
| Beauty equipment | 3rd |
| Pedicure spa chair | 3rd |
| Electric salon couch | 3rd |
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