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Find out how we propelled PJS Beauty Salon Equipment

Onto Page 1 of Google for 50+ keywords

The Problem

PJS Beauty Salon Equipment is a supplier of the latest, most stylish furniture & machines for professional salons in the UK. However, despite offering an exhaustive range of products in high demand, this business was missing out on high-quality organic web traffic; they simply weren’t ranking well enough on Google to be seen by potential customers.

As soon as PJS Beauty Salon Equipment came to us for help, we were able to devise a comprehensive SEO campaign with the goal of dramatically increasing their visibility on search engines and driving more organic traffic to the site.

The Results


keyword phrases on Page 1 of Google


increase in search visibility


increase in monthly pageviews

The Strategy


When we begin any digital marketing campaign, we first dedicate our resources towards building a bespoke strategy that is both meticulous and ambitious in its nature. This requires a deep knowledge of our client’s business, their main competitors, and the industry in which they operate.

Discussions with PJS Beauty Salon Equipment familiarised us with their brand, as well as the most important products they wanted to promote. With this information, we were able to craft a robust plan that was carefully tailored to the business and its broader aims.

Keyword Strategy

Carrying out thorough keyword research is essential to a successful SEO campaign. By studying the search volume, competition, and user intent of hundreds of potential phrases, we were able to target the specific keywords which were most suited to our client’s needs. Once our group of keywords was finalised, we made them our main focus for optimising the site and activated tracking software that would monitor our search result rankings for the duration of the campaign.

On-Page SEO Strategy

In the early stages of our campaign, we conducted a detailed report with a series of recommendations for on-site amends which would greatly enhance the site’s optimisation.

Areas of weakness in on-site SEO signal to Google’s robots that a site is not suitable to be ranked highly in the search engine results pages; because of this, any issues discovered should always be resolved as soon as possible.

Here is a list of some commonly found on-site issues:

  • Title tags
  • Heading Tags
  • Meta descriptions
  • Robots.txt
  • Sitemap
  • Rich snippets & Schema tags
  • File Names
  • Alt text and Title attributes
  • URL structure
  • Internal and external linking
  • Keyword density
  • Page speed
  • Page design
  • HTTP checks
  • Duplicate content checks
  • And more

Off-Page SEO Strategy

Another crucial feature of our campaign for this client was our development of their off-page SEO. This involved the acquiring of numerous backlinks from a variety of highly regarded domains across the web. We achieve this by reaching out to interested parties such as webmasters, online influencers, and the owners of popular blogs.

Keyword Ranking Results

Keyword Current Rank
Beauty salon equipment 1st
Beauty equipment for sale 2nd
Electric salon bed 2nd
Chiropody chairs 2nd
Salon facial machine 2nd
Beauty equipment 3rd
Pedicure spa chair 3rd
Electric salon couch 3rd