North Kent Cleaning Services
Local SEO 300%+
increase in search visibility
increase in search visibility
Traffic by over 300% in one year.
North Kent Cleaning have built a solid reputation by providing quality cleaning throughout Kent for the past 17 years.
However, during that time marketing and online marketing specifically has completely evolved. Our task was to ensure we create an innovative marketing campaign which keeps NKCS ahead of its competitors.
increase in search visibility
more monthly visits in February this year, compared to February last year
keyword phrases listed on Page 1 of Google
Before we can really construct a bespoke strategy for a business it is essential that we get to know the ins-and-outs of our client’s business, their competition and the industry as a whole.
We then put together a list of keywords that would deliver large numbers of interested visitors to the site. This was based on thorough keyword research: we then condensed this exhaustive list to only contain the best possible keywords, these were selected based on their traffic, competitiveness and user intent.
Keywords such as ‘Kent Office Cleaning Services’, ‘Kent Office Cleaning’, were our first port of call.
Once the keyword research phase was complete, we switched our attention to adjusting the clients website code to reflect the chosen keywords.
This begun with a thorough website audit which helped us grasp the magnitude of the task ahead,
Some of the points mentioned in the report include
Title tags
Heading Tags
Meta descriptions
Robots.txt
Sitemap
Rich snippets & Schema tags
File Names
Alt text and Title attributes
URL structure
Internal and external linking
Keyword density
Page speed
Page design
HTTP checks
Duplicate content checks
And more
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"Our location page strategy worked wonders for this client and we were pleased to see that in only one year we helped to increase their traffic by over 300%."