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"Our location page strategy worked wonders for this client and we were pleased to see that in only one year we helped to increase their traffic by over 300%."

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Learn how we helped increase North Kent Cleaning Services

Traffic by over 300% in one year.

The Problem

North Kent Cleaning have built a solid reputation by providing quality cleaning throughout Kent for the past 17 years.

However, during that time marketing and online marketing specifically has completely evolved. Our task was to ensure we create an innovative marketing campaign which keeps NKCS ahead of its competitors.

The Results

300%+

increase in search visibility

426%

more monthly visits in February this year, compared to February last year

116

keyword phrases listed on Page 1 of Google

The Strategy

Research

Before we can really construct a bespoke strategy for a business it is essential that we get to know the ins-and-outs of our client’s business, their competition and the industry as a whole.

Keyword Research

We then put together a list of keywords that would deliver large numbers of interested visitors to the site. This was based on thorough keyword research: we then condensed this exhaustive list to only contain the best possible keywords, these were selected based on their traffic, competitiveness and user intent.

Keywords such as ‘Kent Office Cleaning Services’, ‘Kent Office Cleaning’, were our first port of call.

    On-Page SEO Strategy

    Once the keyword research phase was complete, we switched our attention to adjusting the clients website code to reflect the chosen keywords.
    This begun with a thorough website audit which helped us grasp the magnitude of the task ahead,
    Some of the points mentioned in the report include

    • Title tags
    • Heading Tags
    • Meta descriptions
    • Robots.txt
    • Sitemap
    • Rich snippets & Schema tags
    • File Names
    • Alt text and Title attributes
    • URL structure
    • Internal and external linking
    • Keyword density
    • Page speed
    • Page design
    • HTTP checks
    • Duplicate content checks
    • And more