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Future's visibility on Google has increased

By over 10,000%, generating 1,000s of new enquiries.

The Problem

The recruitment industry has been booming for years and with so many start-ups propping up, our client asked us to ensure that their digital marketing strategy was second to none.

Our job was to plan and efficiently execute a strategy which would allow Future to dominate their competition in their target areas, we helped them do just that.

The Results

98.42%

increase in organic search traffic

Over 100

keyword phrases listed on Page 1

1,000s

of new enquiries from clients and candidates

The Strategy

Research

Through discussion with the management at Future we began to get a clearer idea of what their goals for the campaign were and what keywords they wanted to target.

Keyword Strategy

We used this information to create an exhaustive list of potential keywords which we then condensed, with the help of the client to come up with a finalised group of target keywords.

On-Page SEO Strategy

With our target keywords in hand we then went about implementing a full technical analysis of Future Engineerings website.

This thorough analysis of the site enables us to understand the weaknesses of the website which we can work to improve during the campaign. We drew up a plan of recommendations which included, but was not limited to:

  • Title tags
  • Heading Tags
  • Meta descriptions
  • Robots.txt
  • Sitemap
  • Rich snippets & Schema tags
  • File Names
  • Alt text and Title attributes
  • URL structure
  • Internal and external linking
  • Keyword density
  • Page speed
  • Page design
  • HTTP checks
  • Duplicate content checks
  • And more

Keyword Ranking Results

Keyword Current Rank
Engineering recruitment London 1st
Engineering recruitment agency London 1st
Engineering recruitment Wales 1st
Engineering recruitment company Scotland 1st
Engineering recruitment agency Manchester 2nd
Engineering recruitment agency Glasgow 2nd
Engineering recruitment Yorkshire 3rd
Engineering recruitment 3rd