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visiting Energy Performance Certificates
Energy Performance Certificates is a company that provides residential & commercial energy certificates, electrical reports, gas safety certificates and more. Offering a comprehensive range of important services carried out professionally, this business gained an outstanding reputation amongst its existing customer base. However, when it came to promoting their EICR (electrical installation condition report) service, they realised that their reach online was limited. Because they weren’t ranking high enough on Google for EICR terms and phrases, Energy Performance Certificates were missing out on access to thousands of potential new customers.
At this pivotal moment, Energy Performance Certificates decided to get in touch with our team. Once they’d talked us through their goals, we put together a thorough SEO strategy for them (and sister company PropCert) with a strong focus on the EICR service.
increase in search visibility score
keywords on Page 1 of Google
increase in monthly organic visitors
As with any SEO campaign, in-depth keyword research became integral to structuring our approach. We sifted through hundreds of potential phrases that could be targeted by us, thoughtfully evaluating their monthly search volume, competition level, and user intent. Based on discussions we had with the client, we decided to target both a handful of highly competitive national keywords and a wide range of less competitive, location-specific ‘long-tail’ keywords. This hybrid national/local method was designed to help us to both acquire frequent quick wins and nurture powerful long-term growth.
Early on in our campaign, we conducted a detailed audit of on-page SEO features on the Energy Performance Certificates website. This is an important step in our process because it helps us to diagnose areas for improvement and implement fixes which will make the site more appealing in the eyes of the search engines that determine our ranking positions.
Here are a number of on-page SEO factors which often require our intervention:
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