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How we increased Organic Search traffic by 500%

To Cleanair UK’s website in less than 5 months

The Problem

Cleanair UK is a multi-disciplinary hygiene services contractor who offer a variety of ventilation cleaning, water treatment & environmental hygiene services. As a relatively new brand in a very competitive field we were tasked with increasing brand exposure via Search Engines while at the same time generating as many high quality leads as possible through the same medium.

The Results

500%

increase in organic search traffic

All key services listed on Page 1

Steady flow of high value, quality leads every month

The Strategy

Research

After a thorough review of the Cleanair UK website, in this particular case we recommended a whole new website should be designed and built. Simply put, the old Cleanair UK website was not built with SEO or Conversion Rate Optimisation in mind.

After a number of meetings a list of the most important and profitable services Clearnair offer was drawn up. From here detailed research was made into the search habits and behaviours of Cleanair UK’s target market. Our team of SEOs discovered the latest search trends in the industry and how potential customers go about finding a hygiene service contractor.

On-Page SEO

Baring this research in mind, we designed and built the new Cleanair UK website with both SEO and Conversion Rate Optimisation best practices inside to make sure we took take advantage of as much of the demand in the industry as possible. This included;

  • 1

    The on-page optimisation of title tags, meta description tags, heading tags, image file names, alt text tags and text (amongst other things) to include targeted keywords.

  • 2

    Ensuring proper indexation of the new website through use of sitemaps, pagination and the reconciliation of all previous duplicated content.

  • 3

    Reconfiguring existing content to improve keyword density and internal linking structure.

  • 4

    The creation of fully optimised service specific landing pages and enquiry forms.

  • 5

    The addition of a customer portfolio section, client logos and blog articles to help with long tail searches and increase the perception of the brand.

Off-Page SEO

To help establish the Cleanair UK brand online we set about creating a number of creative press releases and news articles to help induce links to Cleanair’s website. We manually reached out to bloggers and news websites in the industry and related sectors and set up relationships that would allow us to earn links on their “high authority” sites. The addition of editorial articles and guest posts on these websites both brought in direct visits from the sites in question and also helped boost Cleanair UK’s ranking positions.

The number and quality of backlinks a website has is the #1 factor in improving a website’s ranking positions. The more authoritative a site is, the more ‘SEO value’ it passes on to the linked site. Every month we work with Cleanair UK we continue to find and build links from authoritative sources nationally and locally in the Kent and the south east of England, where most of their target market resides.

Keyword Ranking Results

KeywordCurrent Rank
Ductwork cleaning services Kent1
Ductwork cleaning Kent1
Kitchen extract duct cleaning Kent1
Ventilation cleaning services Kent1
Kitchen extract cleaning Kent1
Fire damper testing Kent1
Indoor Air Quality Testing Kent1
NHS Healthcare Ductwork Cleaning Kent1
LEV assessments Kent1
Local Exhaust Ventilation Kent1
Legionella Risk Assessments Kent4