Book SEO Strategy Call

"Since Josh and the team began the campaign, over 100 of the tracked keywords moved onto page 1 of Google. As a result, the site has been getting in front of more faces than ever before. We continue to use IMSR for all our SEO requirements. "

Reserve Your Free,

Confidential SEO Consultation With Us

Reserve Us Now

Learn how we increased All Things Ride's

Organic Search Visibility by over 500%

The Problem

All Things Ride are a specialist Travel Agent which focuses on Cycling Holidays. Despite focusing on a small niche, they faced stiff competition on Google which made it difficult for them to acquire as many enquires via the site as they would have liked.

To gain an edge on their competition, they came to us. Since the start of our campaign we have helped them rank over 200 keywords on page 1 and we have helped increase their visibility in Google by 535.69%. They now receive over 50+ enquires on average each month.

The Results


increase in traffic


increase in search visibility


keyword phrases on page 1 of Google


leads generated via SEO on average via the site every month

The Strategy


The first step in all of our digital marketing campaigns is to get to know the ins-and-outs of our client’s business, their competition and the industry as a whole.

Keyword Strategy

This is arguably the most important stage of any SEO campaign. During this process we exerted great efforts in ensuring we found the best keywords to target for the business, taking into account factors such as search volume, competition and user intent.

On-Page SEO Optimisation

Once we selected the best keywords to target, we switched our sights to optimising the website as a whole. First, we undertook a full-site audit from which we created a report which mentioned various on-site issues which could be negatively affecting the clients SEO.

We then fixed these issues, either removing them from the site completely or replacing them with various SEO best practices to help build a well optimised foundation which we continually developed as the campaign matured.

Here are examples of issues typically found on client websites:

  • Title tags
  • Heading Tags
  • Meta descriptions
  • Robots.txt
  • Sitemap
  • Rich snippets & Schema tags
  • File Names
  • Alt text and Title attributes
  • URL structure
  • Internal and external linking
  • Keyword density
  • Page speed
  • Page design
  • HTTP checks
  • Duplicate content checks
  • And more

Off-Page SEO Strategy

Once completing the steps mentioned above, we moved onto our link acquisition strategy for the site. This consisted of us acquiring high quality backlinks through editorial content and a number of press releases. This helped the website improve its Domain Authority which increased the site’s potential to rank on Google.

Keyword Ranking Results

Keyword Current Rank
Triathlon Holidays 2020 1
Road Cycling Sportives Italy 1
Italy Cycling Holidays 2020 1
Spain Road Cycling Holidays 2020 2
Giro delle Dolomiti 2020 1
France Road Cycling Holidays 2020 4
Gravel Bike Holidays 1
Il Lombardia 2020 1