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SEO Ranking FactorTitle tag
Title Tag
Importance
High
Difficulty
Easy

The Title Tag, aside from the overall content, is the most important on-page SEO element. It is defined in the header of a webpage's code and can be seen in the browser bar and on the search engine results pages.

The example below shows the Improve My Search Ranking Title Tag in a browser bar.

Title-tag

The perfect format for a Title Tag is one of the following;

Primary Keyword | Brand Name
Brand Name | Primary Keyword

We suggest your Title Tag should be:

| Brand Name

It is recommended that you only use your brand name at the front of the Title Tag if you have a powerful brand that will help you sell your product or service. In all other cases having the keyword or phrase at the front is recommended.

Best Practice Length:

You should aim for all Title Tags to contain 70 characters or fewer as this is the limit Google displays in search results pages.

SEO Ranking Factor
Meta Description Tag
Importance
Moderate
Difficulty
Moderate

The meta description does not influence the position of a webpage directly, but it is extremely important to the human user.

A page's meta description is visible in the search engine results pages and is shown directly below the page's Title Tag. The below example shows the Improve My Search Ranking meta description.

Title-and-metadescription

It is of great importance the meta description is written in a compelling fashion to entice click-throughs to your website. In essence a meta description should be thought as a text advert for a webpage.

Best Practice Length:

Each page's meta description should be limited to 156 characters as this is the limit Google displays in its search engine results pages.

Make sure to add your target keyword phrase to your meta description as it will be embolden in the search results pages.

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SEO Ranking Factor
Google Preview
Importance
High
Difficulty
Easy

This is an example of what your Title Tag and Meta Description will look like in Google's search engine results page.

While Title Tags & Meta Descriptions are used to create your search result listing, the search engines may create their own if they are missing, not well written, or not relevant to the content on the page.

As mentioned above, Title Tags and Meta Descriptions are cut short if they are too long, so it's important to stay within the suggested character limits.

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SEO Ranking Factor
Heading Tags
Importance
High
Difficulty
Easy

Heading tags are important for both human readers and search engine robots alike.

To search engines robots a heading tag helps distinguish the major topic of a webpage and therefore the relevancy of a webpage to a particular search query.

Use your target keyword in the first heading on your website, and attribute it with the H1 heading tag.

Use secondary keyword topics/phrases in H2 and H3 tags.

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SEO Ranking Factor
URL Structure
Importance
High
Difficulty
Moderate to Hard

Include your target keywords in your URL to help Google understand what your website is about and how relevant it is to a search query.

A good example of a URL could look like the following;
http://www.exampledomain.com/target-keyword-phrase/
http://www.exampledomain.com/category/keyword/
A bad example could look like this;
http://www.exampledomain.com/title/p=9r039e/edsfv12093.php
SEO Ranking Factor
Meta Keywords Tag
Importance
Very Low
Difficulty
Easy

The meta keywords tag bears no relevance to your search ranking position. Do not stuff your keyword and variations of your keyword here!

We recommend to simply include your main keyword phrase once in the meta keywords tag along side your brand name.

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SEO Ranking Factor
Image File Names
Importance
Moderate
Difficulty
Easy

On every page of your website try to add at least one image with a file name that that includes the keyword you want that individual page to rank for. It is important to include images on your website for SEO purposes.

Before uploading an image to your website make sure to alter the file name e.g. 'image.jpg' to include your keyword, for example 'your-keyword.jpg'.

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SEO Ranking Factor
Image Alt Text
Importance
Moderate
Difficulty
Easy

Search Engine Robots cannot "see" an image the same way a human reader can. Therefore, Google's robots rely on the 'image alt text' attribute to tell to them what the image is of.

To make your webpage as relevant to your target keyword as possible include the phrase within an image's alt text.

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SEO Ranking Factor
Mobile Responsiveness
Importance
High
Difficulty
Moderate

Google’s search engine ranking algorithm now takes into consideration if your website is “mobile friendly” or not. If your website is not mobile friendly it will be penalised in search results made from mobile devices.

Note: This currently does not affect searches made from a desktop computer. If you need assistance with creating a mobile friendly version of your website please contact us.

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SEO Ranking Factor
Content Length And Engagement
Importance
High
Difficulty
Moderate

You have probably heard the phrase "content is king" - having great content will reduce bounce rates and increase visitor time on site.

It is known that Google pays attention to these engagement-based ranking factors. Use videos, infographics and other multimedia to keep visitors engaged on your site.

Additionally, look to have at least 400 words per page. 600+ words would be ideal.

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SEO Ranking Factor
Text/HTML Ratio
Importance
Moderate
Difficulty
Moderate

Your webpage's ratio of text to HTML code needs to be above 15 percent. A ratio between 25 and 70 percent is ideal. If it goes beyond that, the page might run the risk of being considered as spam.

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SEO Ranking Factor
Keyword Prominence
Importance
Low
Difficulty
Moderate

Your webpage's target keyword phrase should be used a number of times in the copy of the page. We suggest 2-3 times on pages less than 300 wordsand 4-6 times on longer pages.

However, make sure the keyword phrase is never used more than makes sense in the context of the copy.

The target keyword phrase should be used in the first 50-100 words of a page, if not sooner.

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SEO Ranking Factor
Use Of Bold And Italics
Importance
Low
Difficulty
Easy

It has been found that use of a keyword in bold and/or in italics has a minor impact on search rankings. Therefore, in at least one instance on your webpage make your keyword in bold or italic, or both!

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SEO Ranking Factor
Page Loading Times
Importance
Moderate
Difficulty
Difficult

Your webpage's load time has an impact on your ranking position. It also affects usability and engagement metrics that Google considers when ranking your website.

Google recommends a page load speed of 1.5 seconds or less.

We would recommend leveraging browser caching and reducing the image file sizes as much as possible.

We would also recommend reducing the total number of CSS and JavaScript files by combining them into fewer files, and minimizing the file sizes by using compression and minification where feasible.

Google also offers site speed tests and recommendations.

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SEO Ranking Factor
Social Signals
Importance
Moderate
Difficulty
Moderate

Social signals are becoming more important to search engine algorithms. Although not fully tested, the number of Likes, Tweets, Google +s and other social shares have a small influence on your page's visibility in the Search Engine Results Pages.

Therefore, it is a good idea to include social sharing buttons and encourage your visitors to share your website for this reason. Moreover, start using our Social Media Like & Follow tool to increase your social media followers.

  • Facebook Shares:
  • Twitter Backlinks:
  • Google Plus:
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SEO Ranking Factor
Number Of Outbound Links
Importance
Low
Difficulty
Moderate

It is recommended that each page on your website has less than 150 outbound links. 'SEO juice' is passed between inter-linking pages, and after 150 the power of the juice dilutes.

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SEO Ranking Factor
Internal Linking
Importance
Moderate
Difficulty
Easy

The number and the quality of internal links pointing at your target page will influence its importance on the domain overall. The more powerful internal links your page has pointed at it, the higher it will rank. For example the homepage would normally be considered the most powerful page. It is also important that your webpage links out to at least 10 other pages on your website.

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SEO Ranking Factor
Sitemap
Importance
Moderate
Difficulty
Easy

A sitemap lists the URLs that are available to search engine robots to crawl. You can use the following tool to create your own XML Sitemap.

A sitemap allows search engines to crawl your site more intelligently and work out which pages are most important.

It is also good practice to specify your sitemap's location in your robots.txt file.

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SEO Ranking Factor
Robots.Txt
Importance
High
Difficulty
Moderate

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.

If your robots.txt file is set up incorrectly it can block search engines from crawling your site completely.

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SEO Ranking Factor
Age Of The Domain
Importance
Low
Difficulty
Moderate

Your domain's age matters to your search engine ranking position to a certain extent. New domains generally struggle to get indexed and rank high in search results in their first few months.

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world (and Google) that you are serious about your business, and thus you will gain a small boost in terms of your ability to rank in Google.

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