SEO For Recruitment Agencies

Harness the power of digital marketing to attract new clients & candidates in 2020

The internet can be the most powerful tool for marketing your recruitment agency. However, many agencies fail to take advantage of this tool, and as a result miss out on a lot of potential business. This resource will help you to start marketing effectively online, and hence become visible to far more internet users.

Google Search Rankings

When firms require recruitment services, they will often search online. In order to acquire these leads, it is crucial that your site ranks highly on Google – ideally, towards the top of Page 1. The truth is, most search engine users never travel beyond this very first page of results.

Optimising Your Recruitment Website

In order to outrank your competitors on search engines, you will need to implement a thorough SEO (Search Engine Optimisation) strategy on your site.

This strategy should involve a few different stages:

• Undertake a full, in-depth audit of your site, evaluating each and every aspect which could be negatively affecting its SEO (eg. Indexing issues, slow loadspeed, lack of content, etc). Conducting a competitor analysis would also be hugely valuable.

• Choose what main keywords you’d like to rank for. You don’t want just anyone to find your recruitment site – no, you want clients & candidates who are searching for recruitment services in your particular niche. You can use various online tools to find out which keyword phrases are most popular among the people you wish to be found by.

• Optimise your website using 2020 best practices and implement changes which will boost your position in the search results. This usually involves meta data optimisation such as title tags, page descriptions, headers, and image ALT tags. You will also need to acquire links to your site from other prominent web domains, as Google sees this as sign of strong credibility.

• Monitor your ranking positions and web traffic. SEO is a long-term marketing solution; you will need to monitor your positions regularly, and respond to any core updates in the Google algorithm which will require you to adapt your strategy. If you continue to maintain your SEO properly, your site should begin receiving more enquiries over the next few months.

Here are some of the businesses we work with

Before we take you on as a client we want you to read these case studies.
These are the type of results you can expect when working with us;

Down To Earth Trees

---

"As with all things, the proof is in the pudding, and we couldn’t be happier with the results. Josh and his team are very reactive in improving our search terms based on our seasonal business needs too which helps maintain a steady growth in turnover."
Down To Earth Trees

Read full case study

Ski Line Travel Agents

---

“Our organic traffic in December is up 257%, that’s 20,000 more visitors than same time last year. Enquiries via this channel up 239% which equates to several hundred more sales leads.”
Dan, Ski Line

Read full case study

Carpet Bright UK

---

"IMSR have helped us grow our company in an exceptionally effective manner. With their digital marketing expertise they have helped us achieve Page 1 Google rankings for over 500 keyword phrases. They have been paramount in increasing our sales and helping us reach our business objectives."
Carpet Bright UK

Read full case study