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SEO Case Study: Oakleigh Manor

SEO Case Study: Oakleigh Manor

Garden Design SEO Case Study

Oakleigh Manor is an award winning landscape design and build practice based in Kent. They offer a range of services including garden design, irrigation systems and oak framed garages.

We started working with Oakleigh Manor towards the end of November 2012 and we were tasked with the development of a totally new website and the challenge of getting their website listed on the first page of Google for all 12 of their key services.

The benefits of having the website listed on page 1 of Google include;

  • Increased targeted traffic, leads and sales – customers looking for garden design services would be able to find Oakleigh Manor’s website.
  • Increased brand awareness – appearing on the first page of Google will result in more people learning of the business’ existence.
  • Getting 1-step ahead of competitors – there are 100’s of garden design companies in Kent, yet there are only 10 places on the first page of Google. 90% of search engine users will NEVER go past the first page of results, therefore having a position on the first page of Google gives Oakleigh a huge competitive advantage over their rivals.
  • Protecting the future of the company – we all know traditional advertising is dying. When was the last time you used the Yellow Pages? Considering this, it is important to start seeking out new methods of marketing that will work in the future.

Process

After the new website was built and all best practice on-page optimisation principles were implemented an extensive link building and content marketing strategy were drawn up. Within 1 month the Oakleigh Manor website was already ranking in position #1 for search terms such as “oak framed garages”.

By December 2013 Oakleigh Manor ranked on page 1 of Google for a variety of high volume search terms. Please see the table below for a sample of our results (as of 20/12/2013). The SEO campaign and new website have generated on average 25 new business enquiries every month, an 8000% increase on the previous enquiry rate. Considering each lead is worth several thousand pounds our SEO work has provided an outstanding return on investment.

Keyword

Current Rank

Garden design in Kent

1

Resin gravel Kent

1

Garden designers in Kent

1

Creative garden design Kent

1

Garden lighting design Kent

1

Resin bound gravel surfaces Kent

1

Automated and electric entrance gate Sussex

1

Landscape lighting design Kent

1

Automated and electric entrance gate Kent

1

Oak frame car barns

1

Resin bound gravel surfaces Essex

1

Resin bound gravel surfaces Sussex

1

Landscape design and build Kent

2

Resin bound gravel surfaces Surrey

2

Garden Designers and Landscape Designers Kent

2

Garden designers Kent

3

Landscape Designers Kent

3

Garden design Kent

3

Automated and electric entrance gate Essex

3

Landscape designers in Kent

4

Garden designer Kent

4

Irrigation systems Kent

5

Kent driveways

5

Garden maintenance Kent

5

Landscape gardeners Kent

6

Landscaping in Kent

6

Driveways in Kent

7

Driveways Kent

7

Gardening Maintenance Company Kent

7

Garden lighting design Essex

7

Garden landscaping Kent

8

Landscaping gardening Kent

8

Garden maintenance services in Kent

9

 

High quality service

With a dedicated account manager providing monthly reports, day to day advice and measurement of every aspect of the websites performance; small adjustments to copy, call to actions and website architecture are made on a regular basis to increase both conversions rates and ranking positions.

Here is what the managing director of Oakleigh Manor said about our services;

“We got in contact with Josh and his team at Improve My Search Ranking.com to help us to get us ahead of our competitors and generate more new business enquiries from our website.

As a forward thinking business we realised the importance of search engine traffic and how it can help us grow our business and increase our profits. We knew that by getting to the top of the Google rankings we’d put ourselves one step ahead of our all competitors. Moreover, as the Internet Revolution continues we expect search engine optimisation to become the one of the most important component of every businesses marketing mix so we thought it would be best to get started sooner rather than later!

However, without the necessary skill-set to improve our search rankings ourselves we contacted Improve My Search Ranking to help us achieve our goals.

The results have been impressive to say the least! Within 12 months our new website has generated over 300 enquiries and this has resulted in many thousands of pounds worth of business. The return on investment has been fantastic!

Finally, I would just like to say that Improve My Search Ranking have gone above and beyond our expectations. They have provided a great service and more importantly deliver results. The on-going customer support and SEO training has also been exceptional I have learnt a lot and become more Internet savvy as a result. I would have no doubts in recommending their services.”

By  @hamit

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Josh Hamit

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