Do you know that Facebook has over 1.5 billion users worldwide?
Moreover, approximately 2.5 million websites are integrated with Facebook. This signifies the importance of Facebook, not only as a social media platform but also as an important portal for lead-nurturing and lead-generation.
There are so many things that you can achieve via Facebook, but that all starts with a very simple question …
How many users are interacting and engaging with your Facebook posts? (more…)
If you post images on your business or personal profile on social networking sites you should consider using the optimal size dimensions to make sure the image is effective as possible, both on desktop and mobile devices.
Using the dimensions highlighted below your images will not be cropped or resized, allowing you to think carefully about how to craft your social media image posts. Click the images below to view them full size.
Facebook image post dimensions: 1200×627
Keeping your images to this size will allow them to fit perfectly into the News Feed on both Facebook desktop and mobile.
A couple of good points businesses may want to consider to maximize engagement;
- 1. Use creative and beautiful imagery
- 2. Include your brand logo on the image
- 3. Include a call to action
Twitter image post dimensions: 1024×512
Twitter now allows images to appear in the News Feed without the need of clicking on the Tweet first. Use a horizontal/landscape image orientation with a 2:1 aspect ratio for the perfect Twitter image post.
Keeping your Twitter image post to these dimensions will allow the whole image to be feature in the News Feed. “Squarer” image have the top and bottom of the image cut off, meaning a user has to click on the image to see the whole picture.
Three social media platforms form the basis of this simple, yet effective social media strategy that will see increased foot-fall to your shop floor and improve your business’s bottom line. This strategy will also help build lasting relationships with customers and enhance awareness of your brand in the local area.
How it works
- First things first. You need to direct your current customers to your online presence. Advertise in store with posters and QR codes and if you have a website make sure you have links to your social channels.
- Encourage customers to “Check-in” to you business’s shop with Four Sqaure app or via Facebook Places. Once again, use posters to prompt users to “Check-In”.
- Incentivise customers to do so by offering a discount with purchase, for example “spend £100 and get £10 off when you check-in”. Something for free; “enjoy a free chocolate fudge cake if you buy a starter and main course”. Special treatment; “check-in on Foursquare for private access to our VIP area”.
- Reward your best customers with special offers such as; “on your fifth check-in receive a free gift’. This is much like a digital version of a stamp-card you see in places like Cafe Nero, Waterstones and Nandos.
This starter social media strategy will generate buzz within the local area and draw attention to you brand. Buzz will be created fundamentally by customers “Checking-in” to your business. Customers doing so in essence will be leaving a free advert for your business on their Facebook timeline (See images below). (more…)