It begins with a responsive, helpful website. Your website isn’t just a digital version of your brochure. Treat like another agent– a hardworking frontliner that receives visitors, gives helpful advice, guides the prospect through the sales funnel that turns leads into buyers, and puts you and your agency at top of mind.
A well-functioning site is fast and responsive. Keep auto-playing videos and large images to a minimum. If a page takes more than 3 seconds to load, 40% of all visitors will abandon the page. The number goes even higher with mobile users– people looking on their phone have even less patience than those on their computers. (more…)