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Branded keywords in SEM: To bid or not to bid

Should you bid on brand terms or not? This is an important question that almost all businesses and search engine marketers think about at least once. If you are already ranking on the #1 spot on Google’s first page for brand keywords (i....

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July 15, 2020 0 comments
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Paid search remains the most dominant digital advertising channel in 2019

A new report by Marin Software shares valuable data on digital advertising in 2019. According to the report, paid search continues to be the dominant digital advertising channel in 2019 with 39% of the total budget spent by online advert...

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July 25, 2019 0 comments
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10 Reasons Why You Should Be Using Google Ads to Grow Your Business

Google Ads is an advertising platform that lets you pay to have your website listed on Google. Known as Google AdWords once upon a time, the advertising platform is a form of PPC (pay per click) that only requires you to pay if someone c...

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July 19, 2019 0 comments
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Advertisers can now promote YouTube live streams as Google display ads

Google has introduced a new ad format, which would allow digital advertisers to promote YouTube live streams as Google display ads across screens and devices. A particularly interesting feature is that users will be able to interact with...

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June 24, 2019 0 comments
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