SEO is extremely dynamic. It is always evolving and changing.  SEO professionals need to stay up-to-date with all the news and recent algorithm updates to make sure they are making the right moves.  In addition, they also need to be able...

In 2021, Google updated its search ranking algorithm with Google Page Experience. Google defines page experience as, “a set of signals that measure how users perceive the experience of interacting with a web page beyond the pure informat...

How does the length of a URL affect search engine optimization and search rankings of a web page? The common belief is that a URL should be short and without too much crawl depth. However, is it just a myth, or does a lengthy URL really ...

In a recent webinar, Google’s Martin Splitt shared some inside and valuable information about how Google analyzes web page content. He also introduced a new term, Centerpiece Annotation, which Google uses when analyzing web content. &nbs...