4 pillars of a successful content marketing strategy
In 2019, 71 percent of B2B buyers said they consumed blog content during their buyer’s journey. The importance of content has never been higher in the online marketing world. But why do some content marketers and businesses succeed in co...read more
What is dwell time and how to improve dwell time on your website?
As an SEO professional or webmaster, you must have heard the term ‘dwell time’ many times. But what does it mean? More importantly, does dwell time really matter in search engine optimisation (SEO)? And whether you should focus on optimi...read more
Google introduces Relative Mobile Conversion Rate metric (Rel mCvR)
Traffic coming from mobile devices (smartphones and tablets) has been on the rise for the last few years. Some businesses even get more visitors from mobile devices than desktops. With more traffic comes more conversions, sales, and mone...read more
Understanding the benefits of HTTPS (And how to get HTTPS for your site)
Over the last few years, a huge majority of websites have shifted from HTTP to HTTPS. Search engines have been incentivising the transition with better search engine rankings. If you are still on the fence, here are a few benefits of HTT...read more