Old, low-quality, and embarrassing content is a constant for content marketers and publishers across the globe.
You create a website and start publishing content that you think is great. A few years later, you take a look at all those old content pieces, and you feel embarrassed because of how poor it looks and reads.
In that case, what should you do?
Should you delete old content on your website? (more…)
Roughly 80 percent of the people only read the headline. Nearly 60 percent of people share a link after just reading the headline.
That’s how important headlines could be.
But what if your headline fails?
Repurposing a piece of content is now an essential aspect of successful content marketing. There are multiple reasons for it:
- There is already a lot of content out there. You need quality over content to stand out, and it is tough to produce dozens of new high-quality pieces of content every month.
- Repurposing a blog post into different forms of content allows content marketers to reach a wider audience group, e.g., those who prefer watching a 5-minute video over reading a 1,000-word blog post.
All you need is one good blog post, and there are plenty of ways you can repurpose that post into different mediums and forms of content.