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Google to scrap old Search Console reports from December 13

December 14, 2018 by Naim

It is time to get acquainted with the new Google Search Console.

Google recently announced that it would scrap the old Search Console reports. After December 13, 2018, the old Search Console reports would redirect to the new Google Search Console reports.

The purpose of doing this is to reduce duplicative efforts of maintaining two (relatively) similar types of reports. At this stage, we all know that the old Search Console is somewhat redundant and outdated. It is, therefore, time to start redirecting users to the new Search Console reports. (more…)

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Keyword research evolution: How to find topics with buying intent

December 12, 2018 by Naim

Targeting keywords with the highest search volume is a strategy that does not work for everyone — except huge brands that have really big content marketing budgets.

For smaller businesses and startups, a little more creativity is required.

You can formulate your content strategy around the keywords with the highest search volume, but chances are that you will fail because of two reasons: (more…)

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4 UX Tips For More Organic Traffic and Higher Search Engine Rankings

November 12, 2018 by Naim

Great website designs aren’t only eye candies. They play a crucial role in determining the overall success of your business — including total sales as well as search engine rankings.

Excellent UX improves user engagement. These behavior metrics are also used by RankBrain to determine how useful a website is to the visitors. Eventually, it affects the site’s search engine rankings.

In this blog post, we are going to share a few UX tips that can help you increase organic traffic and improve your website’s rankings in the search engine results pages. (more…)

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Naim