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30 pages do not make a website authoritative, Google hints

November 16, 2021 by Howard

How many pages should your website have?

Is it better to have lots of (relatively) lower-quality pages, or is it better to have fewer but higher-quality pages?

These are some of the questions that have been a matter of debate for a long time. Google’s John Mueller recently shared insights into what makes a website authoritative and how the number of web pages affects it. (more…)

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Google is updating mobile search with continuous scrolling

October 18, 2021 by Howard

Google has made a big update for English-speaking mobile users in the United States of America. They are now receiving mobile search results with continuous scrolling, instead of paginated results as they used to do before.

Google made the announcement last week. According to Google, this change was made to make it easier for searchers to find content easily and quickly.

(more…)

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Content quality vs. quantity? Google’s John Mueller shares advice

October 11, 2021 by Howard

All businesses have finite resources. It mostly comes down to how well businesses use those finite resources to compete with other businesses in the industry.

Content marketing is no different.

You can only produce so much content with the resources (time and money) you have, which leads to an important debate, i.e.,

(more…)

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Howard