Repurposing a piece of content is now an essential aspect of successful content marketing. There are multiple reasons for it:
- There is already a lot of content out there. You need quality over content to stand out, and it is tough to produce dozens of new high-quality pieces of content every month.
- Repurposing a blog post into different forms of content allows content marketers to reach a wider audience group, e.g., those who prefer watching a 5-minute video over reading a 1,000-word blog post.
All you need is one good blog post, and there are plenty of ways you can repurpose that post into different mediums and forms of content.
Content is king; it is the most important pillar of your online business and SEO strategy. However, web content only works when it is of exceptional quality.
There are so many blog and publication websites that churn out thousands of new pieces every day in almost every niche. To stand out from the crowd, your content must be fantastic and offer an unprecedented level of value to your readers.
How do you achieve that?
Here are 6 principles that can help you instantly improve the quality of the content you are producing.
1. Quality over quantity
Too many content marketers are obsessed with regularly publishing blog posts. While fresh content may help with search engine (more…)
We have unfairly associated the word “lead generation” with B2B marketing. However, “lead generation” is a valid technique for businesses of all types and sizes.
Every business needs some sort of qualified leads that they can pursue. These leads refer to potential customers who might be interested in your product or service.
Ecommerce business is interesting in the way that it has very limited barriers to entry. Anyone with a decent internet connection, a very small amount of investment capital, and some smart tactics can get up and running with an ecommerce store. However, the sustainability and profitability of that store is never guaranteed — not without a constant stream of qualified leads.
Therefore, in this blog post, we discuss a few proven tips and tricks that ecommerce business owners can use to generate qualified leads. (more…)