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6 principles for instantly improving the quality of your content

February 25, 2019 by Naim

Content is king; it is the most important pillar of your online business and SEO strategy. However, web content only works when it is of exceptional quality.

There are so many blog and publication websites that churn out thousands of new pieces every day in almost every niche. To stand out from the crowd, your content must be fantastic and offer an unprecedented level of value to your readers.

How do you achieve that?

Here are 6 principles that can help you instantly improve the quality of the content you are producing.

1. Quality over quantity

Too many content marketers are obsessed with regularly publishing blog posts. While fresh content may help with search engine (more…)

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5 lead generation and nurturing tips every ecommerce business owner should know

February 2, 2019 by Naim

We have unfairly associated the word “lead generation” with B2B marketing. However, “lead generation” is a valid technique for businesses of all types and sizes.

Every business needs some sort of qualified leads that they can pursue. These leads refer to potential customers who might be interested in your product or service.

Ecommerce business is interesting in the way that it has very limited barriers to entry. Anyone with a decent internet connection, a very small amount of investment capital, and some smart tactics can get up and running with an ecommerce store. However, the sustainability and profitability of that store is never guaranteed — not without a constant stream of qualified leads.

Therefore, in this blog post, we discuss a few proven tips and tricks that ecommerce business owners can use to generate qualified leads. (more…)

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Google will start managing your campaigns (unless you opt out)

January 30, 2019 by Naim

In a recent email that some Google advertisers received, Google has hinted on automatic campaign management. It’s a new pilot program, according to Google’s spokesperson.

As per this program, Google will start managing campaigns through “Google Ads experts” unless advertisers opt out of the program. The changes will take place seven (7) days after receiving the email.

How can you opt out?

The email that reads “We’ll focus on your campaigns, so you can focus on your business” will have a link to opt out of the pilot program. (more…)

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Naim