We have unfairly associated the word “lead generation” with B2B marketing. However, “lead generation” is a valid technique for businesses of all types and sizes.
Every business needs some sort of qualified leads that they can pursue. These leads refer to potential customers who might be interested in your product or service.
Ecommerce business is interesting in the way that it has very limited barriers to entry. Anyone with a decent internet connection, a very small amount of investment capital, and some smart tactics can get up and running with an ecommerce store. However, the sustainability and profitability of that store is never guaranteed — not without a constant stream of qualified leads.
Therefore, in this blog post, we discuss a few proven tips and tricks that ecommerce business owners can use to generate qualified leads. (more…)
In a recent email that some Google advertisers received, Google has hinted on automatic campaign management. It’s a new pilot program, according to Google’s spokesperson.
As per this program, Google will start managing campaigns through “Google Ads experts” unless advertisers opt out of the program. The changes will take place seven (7) days after receiving the email.
How can you opt out?
The email that reads “We’ll focus on your campaigns, so you can focus on your business” will have a link to opt out of the pilot program. (more…)
Google recently updated its Rich Result testing tool. According to the new update, you can now edit the code directly in the Rich Results testing tool and see how those edits would look like in real time.
This announcement by Google was made as a part of the Chrome Developer Summit. (more…)