SEO for Private Hospitals

Local SEO

From Obscurity To Maximum Search Engine Visibility. How we got The Wells Suite Private Hospital To Dominate Local Search Results

Within a just a few short months, we were able to rank The Wells Suite in the top 5 results for all 20 of their main keyword phrases, including extremely competitive cosmetic surgery related phrases.


                       Josh, Improve My Search

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The Problem

As a new private hospital in Kent, The Wells Suite faced huge competition from established hospitals and private clinics in the local area. Their new website could not be found in the top 100 results of Google for a single treatment.

We were challenged with getting their individual treatments, services and brand in front of the local population in an inbound fashion.

The Results

  • 650% increase in website traffic
  • The site now generates a steady stream of high quality, inbound enquiries every month
  • 20+ search phrases on Page 1 of Google

The Strategy

A full technical SEO analysis of The Wells Suite website was undertaken and major changes were implemented to fix glaring SEO problems. This included an update as to how pages interlinked internally, fixes to title tags, image file names, alt text, heading tags, keyword density and much more.

From here it was essential to improve The Wells Suite's "Domain Authority", a metric which helps predict a websites ability to rank in Google's Search Engine Results Pages. Put in its simplest terms, a website's Domain Authority is based on the number and quality of backlinks that point back to it. In short, the more quality backlinks a website has, the higher it will rank in Google.

By building relationships with webmasters and business owners in the private hospital and cosmetic surgery industry we were able to create content promoting The Wells Suite on our contacts websites, whether that be through editorial posts, guest blog posts, infographics, video and other content, which include a backlink back to The Wells Suite website.

Keyword Ranking Results

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"We have driven hundreds of thousands of 'wallet out, ready to buy' visitors to our client's websites. We'd love to see if we could do the same for you."

Josh Hamit,
Managing Director