"In 8 months we have seen a increase from 16 to 153 keywords being ranked on Page 1 of Google and the traffic has increased by over 120%, sending thousands more people to the website." - Josh Hamit, Founder of IMSR.
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Caroline Olds are a luxury real estate agents based in Monaco. They offer a variety of luxury properties and apartments for both rental and sale throughout Monaco.
Despite having a strong physical presence in Monaco, their website failed to make a good digital impression resulting in the loss of many potential website visitors and leads.
We worked with the team at Caroline Olds to help increase their online presence through a number of different strategies including off-page SEO and on-page technical SEO.
The first step in starting our SEO campaign was to learn about the business. We studied the business's core services, identified and analysed the competitors and researched into the real estate industry as a whole.
Arguably the most important aspect, we begun our SEO campaign by researching thoroughly into various different types of keywords to target. We used a number of different tools to explore short term and long term keyword opportunities which would allow us increase the total search visibility across the board.
Whilst looking at the 'real estate' based keywords, we considered: the monthly search volume, the current ranking position, the competitiveness of the keyword and more.
Once the keywords were established, we used our specialist tracking software to monitor our progression.
After the best keywords had been selected, we focused our attention on optimising the website's technical aspects. Firstly, we carried out a full on-site technical audit and created a report which mentioned various on-site issues which could be negatively affecting the client's SEO.
Our technical team then went ahead and fixed the issues that had been found. This included either removing the issues completely or updating areas with the latest SEO best practices to help build a well optimised foundation which we continually developed as the campaign matured.
Once we had finished making the technical changes, we switched our sights onto a high quality link acquisition strategy for the website. This consisted of us acquiring high quality backlinks through editorial content placements, a number of press releases and building a high number of citation sources. This helped the website improve its Domain Authority which increased the site's potential to rank in Google.
After 8 months of strategic work, here's a glance at some of our current keyword rankings:
Do you own a Real Estate Agents and would like to receive more inbound calls and website enquiries? Then get in touch with us today and we can help you increase your online presence through our Real Estate SEO Services...
"We have driven hundreds of thousands of 'wallet out, ready to buy' visitors to our client's websites. We'd love to see if we could do the same for you."