Estate Track

To achieve these results, we implemented a multi-channel strategy focused on SEO growth, conversion optimisation and targeted paid campaigns.

Conversion Rate Optimisation (CRO)

Before scaling traffic, we ensured the website was properly optimised to convert visitors into enquiries.

Key improvements included:

• Adding a prominent phone number in the top right corner to capture high-intent visitors

• Introducing Google reviews and social proof to build trust

• Strengthening the core offer and messaging

• Improving calls-to-action across key pages

• Developing a high-converting PPC landing page based on proven landing page design principles

These improvements helped ensure that new organic traffic translated into measurable leads.

SEO Strategy

Our SEO campaign focused on improving technical performance, expanding keyword coverage and strengthening the website’s authority.

Key elements of the strategy included:

• Extensive keyword research to identify high-value opportunities in the estate agency sector

• A full SEO audit and implementation of technical fixes

• Competitive analysis to uncover gaps and ranking opportunities

• Tracking setup to measure traffic, rankings and conversions accurately

• Implementation of structured data (schema) to enhance search visibility

• Creation of new landing pages targeting high-intent keywords

• Updates and optimisation of existing pages

• Publishing new blog content to capture additional long-tail search demand

• Building citations and authoritative backlinks

• Strengthening internal linking structures

• Ensuring consistent NAP details across the web

• Ongoing technical SEO updates as best practices evolved

This comprehensive approach significantly improved search visibility across the site.

Paid Social & Paid Landing Pages

Alongside SEO, we supported the campaign with targeted social advertising and the creation of a dedicated PPC landing page designed specifically for conversion.

These campaigns helped generate additional awareness while reinforcing the messaging and offers developed through the CRO process.

The Outcome

By combining SEO growth, CRO improvements and targeted campaign support, Estate Track transformed its online visibility and lead generation.

Within the campaign period:

• Page 1 keyword rankings grew from 0 to 33

• Ranking keywords in SEMrush increased from 78 to 159

• SEO conversions grew from 1 to 381

• Organic traffic increased by 48.28%

Most importantly, the website evolved from a largely underperforming channel into a consistent source of high-quality enquiries.