Foster Harrington Solicitors
Local SEO 6,690%
Return on Investment
Return on Investment
Foster Harrington, a well-established firm of solicitors, faced a consistent struggle with visibility online. Despite offering trusted legal services across multiple locations, their website was underperforming and generating low levels of organic traffic, few enquiries, and limited conversions. Competitors dominated search results, particularly in the local Map Pack, leaving Foster Harrington missing out on high-intent prospects who were actively searching for solicitors in their area. With a modest marketing budget, they needed a cost-effective solution that could deliver measurable growth in both enquiries and new clients
Growth in SEO Traffic
Growth in SEO Conversions
Return on investment
To address Foster Harrington’s lack of visibility and enquiries, we designed a highly targeted local SEO strategy that maximised results on a lean budget. Instead of spreading efforts thinly, we focused on buyer-intent local keywords across core legal services such as conveyancing, probate, wills, and family law. This ensured the firm was visible to high-value prospects actively searching for a solicitor in their area.
Web design elements such as embedding trust signals such as reviews, accreditations, transparent pricing, and detailed team pages – where a first port of call. These changes not only improved Google’s perception of expertise and authority (E-E-A-T principles) but also increased user trust and conversions. Alongside this, we built location-specific landing pages tailored to each service area, ensuring hyper-relevance and stronger rankings for localised searches.
To strengthen authority, we secured backlinks from a diverse range of sources, including legal directories, editorials, PR placements, and even community-driven platforms like Quora and Reddit.
Technical SEO improvements including boosting site speed from a PageSpeed score of 40 to 92 — ensured the site was fast, mobile-friendly, and aligned with Google’s standards.
By combining local SEO best practices with creative, resourceful tactics, we delivered a cost-effective solution that transformed Foster Harrington’s online visibility and enquiry levels.
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"With a modest budget, we helped Foster Harrington dominate local search through smart local SEO. This campaign shows how creative strategies can turn lean investments into extraordinary growth."