Local SEO for Dog Trainers: Loose Lead Club

Find out how we dominated page 1 for 20+ keywords and increased organic traffic by over 9,000% in just 90 days

The Problem

Before investing in SEO, Loose Lead Club- a dog training business based in the South East- relied primarily on social media to generate leads. The website, by contrast, attracted little organic traffic and even fewer enquiries. Although the business was already performing well, its low online visibility represented a significant missed opportunity to further increase revenue.

The Results

9,757.14%

Growth in SEO Traffic

20+

Keywords on page 1 of Google

150%

Increase in search visibility

The Strategy

Over 90 days, we enhanced the site’s technical SEO by refining metadata and internal linking structures, and pinpointing new pages for development.

Through our thorough keyword research, we discovered that search demand for ‘dog training’ was high across countless towns and villages in the South East. Our task was to capture as much of this traffic as possible with a diligent location landing page strategy.

To achieve this goal, we designed and created 30 new ‘dog training’ landing pages that targeted various different locations across London, Kent, Surrey and Sussex. On each of these landing pages we included:

350+ words of SEO optimised content to help search engines better understand the page’s topic and increase the likelihood of ranking for multiple relevant search terms
Trust signals such as Google reviews and video testimonials to build credibility and signal to both users and Google that the business is reputable and trustworthy
CTA buttons at regular intervals that guide users through the page, improving engagement and conversion rates
Images with optimised file names and alt texts to help search engines index images properly, improve accessibility, and drive additional traffic through image search
Logical H1, H2, and H3 heading structures to help Google crawl and understand the content’s structure and make it easier for users to read and navigate
Title tags, meta descriptions and URLs optimised for the target keyword to improve click-through rates from search results and help search engines clearly understand what the page is about