To promote their upcoming movie Unfinished Business, Vince Vaughn and his co-stars, including Dave Franco, have released a series of ridiculously clichéd stock photos, much like the sort that currently plague business leaflets, websites and PowerPoint presentations the world over. (more…)
As the Internet Revolution continues traditional models (TV, radio, cold calls) of marketing are losing their appeal and new, less intrusive methods of marketing (social media, SEO) are gaining momentum by providing added value to consumers.
The decline in outbound marketing can be attributed to a monumental shift in consumer behaviour. Instead of information being force-fed to consumers, people now have the power to be in control of what information they receive and how.
Inbound marketing is a marketing strategy that in essence focuses on getting found by customers in an organic fashion. An effective inbound marketing tactic could include the combination of using social media and content marketing. This could include Twitter, Facebook, Blog, Linkedin and Youtube campaigns linked together with interesting, useful and/or educational content that is specifically targeted at your customers. (more…)
Google has announced that websites that are mobile friendly will benefit from its latest algorithm update. The change adds “mobile friendliness” to a list of Engagement Factors, which the search engine takes into account when determining which results to show its users.
Google mentioned this change will “significantly” affect mobile search results worldwide.
To prepare for this latest update you can use Google’s mobile usability reports and the mobile friendly testing tool to determine how well optimised your site is for mobile. You can also see Google’s mobile guidelines here.
Free ebook: "Most Comprehensive Local SEO Guide: 2019 Edition" (Valued at £99)
This free ebook will teach you, step by step, how to improve your Local SEO so you can start generating more traffic and sales for your business.
100% Privacy. We will never spam you!