Does Google treat press releases differently from other online content, such as web pages and blog posts? This is an important question to answer because it may help us understand a curious phenomenon.  Let’s see what that is.

Competitor analysis refers to the processes that help you understand how your website stands in the search engines as compared to your competitors and other websites in your niche. SEO is often considered a zero-sum game. There are only ...

Google has a new search engine algorithm, SMITH. And according to Google, it is outperforming Google BERT in understanding long-form queries and content. It remains a mystery whether or not Google is using the SMITH algorithm. It is impo...

Backlinks are an integral part of any search engine optimisation (SEO) campaign. It is believed that backlinks are in the top three most important search engine ranking factors for Google. However, acquiring high-quality backlinks and bu...