5 Awesome Reasons to Start Using Twitter Ads
Whenever digital marketers and online businessmen talk about social media ads, it’s almost always about Facebook ads and marketing.
Don’t get us wrong. Facebook is a wonderful platform for social media ads. The ROI can be really great, and the targeting options are almost insane and unbelievable. However, Facebook is not the be-all and end-all of the digital advertising world. There are other social media websites that are amazingly awesome when it comes to paid social media campaigns too.
In today’s blog post, we are going to talk about Twitter ads and why businesses like yours should consider running more Twitter ads as a part of your overall digital marketing strategy.
Here are 5 awesome reasons to start using Twitter ads:
One of the best things about Twitter marketing is its pay-per-performance model. It means that you only pay for your Twitter ads when you have achieved your marketing goals.
What does it mean?
It means that if you are running Twitter ads for, say, mobile app-installs, then you are only going to pay for the number of successful app installs. Any additional impressions, retweets, and organic results are like free bonuses.
This is great news for multiple reasons:
- First, it makes conversion tracking really amazing and simple.
- Second, it shows how confident Twitter is with their advertising platform. They seriously believe that Twitter ads will generate the results you want.
2. Significantly Less Competition
We don’t know why but many business owners don’t use Twitter for ads. It’s just lack of awareness, but it presents a wonderful opportunity to business owners who do, in fact, use Twitter ads.
Significantly less competition means a much better CPC and significantly higher conversion rates.
Furthermore, ad platforms like Facebook are saturated with content. With so much competition, it is hard to grab the attention of your target audience long enough for them to convert. Twitter doesn’t have that problem because there are not many advertisers competing for the attention of the same demographics as you are.
3. Keyword Targeting
Twitter ads can be very simple to run, mainly because Twitter allows advertisers to do keyword targeting.
Twitter’s approach to keyword targeting is pretty much similar to that of Google AdWords. Advertisers have similar keyword targeting options, such as:
- Broad keywords
- Phrase keywords
- Negative keywords
And that’s not it.
Twitter also suggest alternative recommended terms based on their popularity among users. See the following image to get an idea of what those keywords are.
Last, but not the least, you can also directly target hashtags and trending topics / keywords. All of these different options mean you can target your potential customers in multiple ways.
4. No Text Limit on Images
We all know the very strict — and somewhat frustrating — policy by Facebook regarding text limit on images.
In simple terms, images for Facebook ads ideally can’t have more than 20% text in them. Twitter doesn’t have that policy, which leads to diversified ad images.
When advertising on Facebook, there are times when you want to include a stronger message in the form of text within images. It could be your logo, call-to-action, or just a discount offer. But Facebook doesn’t allow you to do that — beyond the 20% limit.
As per latest Facebook rules, however, you can run images with more than 20% text in them, but their reach will not be as much and you will pay a higher CPC for them. So it’s basically the same thing, as advertisers won’t want to use images with more than 20% text.
In Twitter, you can use as much text as you want in images.
5. Readymade Target Audience
We all praise how great Facebook’s targeting options are. But with points like these, Twitter takes the cake.
What are we talking about?
Well, Twitter — unlike Facebook — allows you to target users who follow specific Twitter accounts. You can use a tool like Birdsong Analytics and easily download a list of all the people who follow a certain account.
So, in theory, if you are starting a new business, you can easily compile a list of all those potential customers who are currently following your competitors. Then you can show them targeted ads to get your new business up and running right away.
Facebook does allow custom audiences, but that’s very different. You have to manually upload information of your existing customers — such as phone numbers and emails. If you don’t have that information — which most new businesses don’t have — you can’t really avail that option.
That’s not a problem with Twitter.
When it comes to social media ads, Twitter isn’t always the first platform that comes to our minds. But nevertheless, it is an amazing social media network for paid ads that offers something significantly different than Facebook.
You do not have to choose one over the other, but you can certainly use both these platforms together to achieve the marketing results your business needs.