4 Effective Link-Building Tactics That Just Work
It’s always helpful to get more high-quality and powerful backlinks to your website. However, how do you manage to consistently do that?
Please understand that link-building is a very important factor in search engine rankings. Moreover, it’s importance is not going to less anytime soon. Backlinks are here to stay and you should be able to find different proven ways to consistently improve the number and quality of backlinks pointing at your website.
However, it is easier said than done. The competition is tougher than ever. Professional bloggers, content creators, and online marketers are very selective of which content to link back to. Furthermore, Google is also constantly improving itself and penalising more and more websites that focus on low-quality backlinks.
So, in a way, it is now more important than ever to know which link-building techniques are actually working. In this post, I’m going to list down 4 really effective link-building tactics that just work in the modern-day SEO world.
Let’s get started.
1. Producing Great, High-Quality Content
Let’s get one thing out in the open.
There is absolutely no alternative of high-quality content on the web. If you want to get powerful backlinks, you need to be able to produce high-quality content on a consistent basis.
And before you can jump off to a website like Fiverr to hire “expert” writers, let me tell you that just won’t work. In today’s digital marketing landscape, you need high-quality and in-depth content by real experts who understand your niche. If you can’t produce the content yourself, it’s going to cost you, but it is an investment that you will have to make.
You see, there are usually two ways you can spend money on backlinks:
1. You can either purchase backlinks directly — but that is going to cost you a lot, as much as £100 per backlink. Moreover, with Google becoming smarter with each search engine update, the effectiveness of buying links is definitely very minimal.
2. On the other hand, you can invest time and money on high-quality content that will be a source of powerful backlinks for a long, long time to come. This is the most natural, organic method of building backlinks, and Google also prefers it this way.
2. Focus on the Right Type of Content
While we are on the topic of creating high-quality content, let’s discuss another important aspect of it.
There is no doubt that your content should have a lot of useful information for your readers. But if you are looking to maximize its link-building potential, you will also have to focus on creating the right type of content.
Let me explain what I’m talking about. Have a look at the following image.
As you can see, list-based posts and infographics get the most amount of social media shares.
And, as you must know, higher number of social media shares positively impact on the number of total backlinks.
So, if your primary goal is to acquire more backlinks, focus on creating the type of content that is more likely to go viral, i.e., list-based blog posts and infographics.
3. Focus on the Length of Your Blog Posts
Just as the right type of content affects the quantity and quality of backlinks, the average length of your content also does.
Have a look at the following image.
As you can see, the length of a blog post has a serious impact on the average amount of shares it gets.
You can also notice that as you keep increasing the total word-count, the number of shares also increase. This is because internet users now prefer in-depth and comprehensive information. They are busy people and don’t want to read 8-10 different webpages to find the information they are looking for. They want all the necessary information in one place.
4. Target Websites Your Competitors Get Links From
There are certain websites that are more likely to create backlinks. Every niche has some of those websites. You just need to find and target them.
But how can you do that? Here is a very simple but highly effective technique for you to do so.
First of all, identify your closest competitors. For instance, if you are blogging in the “email marketing” niche, find some of the best and top-rated email marketing blogs. The more specific and targeted you get, the more effective this technique becomes.
Once you have successfully identified some of the top blogs in your niche, visit ahrefs. It is a wonderful little tool that can help you determine your competitors’ backlinks as well as their sources.
Visit the website, insert your competitor’s URL, and you will instantly see a lot of information about their website as well as their backlinks. Next, find the sources and websites that are providing those links — as it is shown in the following image.
Now you know that these websites can provide you backlinks — just as they provided your competitors. You can contact these websites for guest-post opportunities or mentioning one of your blog posts that they can link to.